10 questions to ask yourself when building your marketing plan

Jeffrey Stoltman, associate professor of marketing at Wayne State University School of Business Administration, is one of seven experts giving advice to new business owners in an entrepreneurship column. "Startups and new businesses pay more attention to getting new business than making sure existing customers are fully satisfied," he said. "That loop needs to be satisfied — and more competitors are getting good at that process, at the marketing. If you don't get good at it, too, you could be on the outside looking in."

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