Ford, Jeep merch deals are bringing in more than $1 billion a year--with Cathy Cuckovich
Automakers aren't alone in seeing consumers gravitate toward branded clothing and other products.
"Licensing is taking off," said Cathy Cuckovich, associate marketing professor at Wayne State University's Mike Ilitch School of Business. "And it speaks to the strength of the brand. It's a way for companies to build a connection."
