Requirements for bachelor's in marketing

Students who meet Wayne State University requirements for regular admission are eligible for admission to the Mike Ilitch School of Business.  

Those pursuing a marketing bachelor's degree must complete 120 credits including the satisfaction of Wayne State University's general education program and the Mike Ilitch School of Business general education, foundation and core requirements.

Required and elective course descriptions can be found on the WSU Undergraduate Bulletin:

Each course is three credit hours. Students are responsible for observing all prerequisites and limitations, and must have a minimum 2.50 GPA to enroll in 3000 level or higher Ilitch School core and major courses.

You can choose either a B.A. or a B.S. in any Ilitch Business major. The only difference is that the B.A. has a foreign language requirement; the B.S. does not.

Concentrations available

As a complement to the marketing major, students may also pursue one of three concentrations: AdvertisingDigital marketing and analytics or Marketing management.

Contact an advisor for more information.