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Doctoral

The Wayne State marketing Ph.D. track prepares students to become marketing faculty members at major research universities.

With a quantitative, global focus, the marketing track focuses heavily on consumer behavior and examines it through a comprehensive, research-based lens.

Below are the curriculum and graduation requirements for the marketing track of the Ph.D. program. If you need more information, please contact the program advisor.

Marketing track class profile

Our marketing students began the program with a 646 average GMAT score.

Curriculum requirements

The Ph.D. in Business Administration requires a minimum of 90 credit hours beyond the baccalaureate degree. Learn more about the marketing Ph.D. curriculum.

Graduation requirements

All coursework must be completed in accordance with the regulations of the Graduate School and the Mike Ilitch School of Business.

Students enroll on a full-time basis and must complete the program within seven years of admission.

Learn more

Our Ph.D. program is a member of DocNet-Consortium of Business Doctoral Programs and the Ph.D. Project.

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Meet the faculty

Our Ilitch School of Business professors are ready to take you to the next level. As accomplished researchers and seasoned business leaders, they know how to enrich your learning and sharpen your skills. See how their expertise can help shape your future.

See all Marketing faculty

Abhijit Biswas
Distinguished Professor
Kmart Endowed Chair and Professor of Marketing
WSU Board of Governors Distinguished Faculty Fellow
Chair, Department of Marketing

Research 

  • Consumer Perceptions of Price Promotion
  • Reference Prices
  • Low Price Guarantees
  • Partitioned Pricing
  • Source Credibility and Advertising Effectiveness
  • Consumer Decision Making and Regret
  • Consumer Irritation and Advertising Effectiveness

Teaching

  • Marketing Management
  • Marketing Research
  • Consumer Behavior
  • Marketing Theory
  • Experimental Methods 

 

View Abhijit Biswas's profile

a.biswas@wayne.edu

Andrea Tangari
Professor of Marketing

General

  • Promotion and persuasion, message framing and its influence on construal levels, framing of psychological distance, consumer decision making, information provision, retail shelf space management and consumer response to retail shelf conditions

Social Marketing Related Interests

  • Promoting sustainable consumption, anti-smoking message framing, product labeling, nutrition labeling, sustainable food systems, warning labels, responsible advertising, corporate social responsibility reporting

Teaching

  • Marketing Strategy
  • Healthcare Marketing Strategy
  • Business and Sustainability
  • Corporate Social Responsibility

 

View Andrea Tangari's profile

andrea.tangari@wayne.edu

Contact the program advisor

Andrea Tangari

Professor of Marketing
Director, Doctoral Programs

Email: andrea.tangari@wayne.edu
Profile: View profile

Take the next step

Stay connected with the Mike Ilitch School of Business by requesting more information, reaching out to faculty and staff, or visiting our vibrant campus in Detroit.