Catherine Cuckovich

Catherine Cuckovich


Assistant Professor (Teaching) - Marketing
Adcraft/Simons - Michelson Advertising Program Director in Marketing



Mike Ilitch School of Business
2771 Woodward Avenue
Room 210
Detroit, MI 48201

Curriculum Vitae

Catherine Cuckovich

Academic Programs

  • Marketing



The University of Michigan, Stephen M. Ross School of Business, MBA


The University of Notre Dame, Bachelor of Arts, with Honors, Economics



Cathy is an Assistant Professor of Teaching and the Adcraft/Simons Michelson Advertising Program Director at Wayne State University. In that role she teaches several courses, oversees the Marketing Advisory Board, serves as the faculty career coach for marketing majors and as the faculty advisor for the student marketing organization. She also sits on the Adcraft Advisory Board. Her teaching philosophy is built on the real-world application of course content.

Cathy has over 20 years of marketing and advertising experience. She has successfully led most aspects of market development including: planning, strategy, brand positioning and branded content development.

Prior to teaching, Cathy was a consultant with BrandView Communications and 360 BrandMachine. She served as senior vice president, director, branded content planning at Team Detroit, Inc. where she helped her clients create innovative, cross-media solutions utilizing branded content, product integration, strategic alliances and program sponsorships. Cathy also served as senior partner, SUV account director for the Ford Motor Company stable of SUVs. She oversaw the development and market execution of brand positions for all Ford SUVs.

Cathy’s career began in the marketing and sales organization of Ford Motor Company where she held numerous assignments, both in the field organization and at headquarters. Cathy has an M.B.A. from the University of Michigan-Ann Arbor as well as a Bachelor of Arts Degree in economics from the University of Notre Dame.


 Principles of Advertising and Integrated Marketing Communication | Higher Education (



 Winner of the Wayne State University Open Textbook Publishing Grant 

Courses taught by Catherine Cuckovich

Fall Term 2023 (current)

Spring-Summer Term 2023

Winter Term 2023

Fall Term 2022

Winter Term 2022

Fall Term 2021