Catherine Cuckovich
Title
Assistant Professor (Teaching) - Marketing
Adcraft/Simons - Michelson Advertising Program Director in Marketing
Office
Mike Ilitch School of Business
2771 Woodward Avenue
Room 210
Detroit, MI 48201
Catherine Cuckovich
Academic Programs
- Marketing
Education
The University of Michigan, Stephen M. Ross School of Business, MBA
The University of Notre Dame, Bachelor of Arts, with Honors, Economics
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Biography
Cathy is an Assistant Professor of Teaching and the Adcraft/Simons Michelson Advertising Program Director at Wayne State University. In that role she teaches several courses, oversees the Marketing Advisory Board, serves as the faculty career coach for marketing majors and as the faculty advisor for the student marketing organization. She also sits on the Adcraft Advisory Board. Her teaching philosophy is built on the real-world application of course content.
Cathy has over 20 years of marketing and advertising experience. She has successfully led most aspects of market development including: planning, strategy, brand positioning and branded content development.
Prior to teaching, Cathy was a consultant with BrandView Communications and 360 BrandMachine. She served as senior vice president, director, branded content planning at Team Detroit, Inc. where she helped her clients create innovative, cross-media solutions utilizing branded content, product integration, strategic alliances and program sponsorships. Cathy also served as senior partner, SUV account director for the Ford Motor Company stable of SUVs. She oversaw the development and market execution of brand positions for all Ford SUVs.
Cathy’s career began in the marketing and sales organization of Ford Motor Company where she held numerous assignments, both in the field organization and at headquarters. Cathy has an M.B.A. from the University of Michigan-Ann Arbor as well as a Bachelor of Arts Degree in economics from the University of Notre Dame.
Publications
Awards
Winner of the Wayne State University Open Textbook Publishing Grant
Courses taught by Catherine Cuckovich
Fall Term 2023 (current)
- MKT5490 - Principles of Advertising
- MKT5510 - Media Planning in the Digital Age
- MKT2300 - Marketing Management
Spring-Summer Term 2023
Winter Term 2023
- MKT2300 - Marketing Management
- MKT5490 - Principles of Advertising
- MKT5850 - Integrated Marketing Communications Strategy
Fall Term 2022
- MKT2300 - Marketing Management
- MKT5490 - Principles of Advertising
- MKT5510 - Advertising Media Planning
Winter Term 2022
- MKT2300 - Marketing Management
- MKT5490 - Principles of Advertising
- MKT5850 - Integrated Marketing Communications Strategy
