Robert Acton
Title
Part-Time Faculty in Marketing
Academic Programs
- Marketing
Robert Acton
Biography
Building a medical staffing firm into a multi-million dollar enterprise has given me experience in nearly all areas of marketing. The practical and successful application of marketing concepts made a positive difference in the lives of many employees and their families.
I started my career as a professor of music and earned the Doctor of Musical Arts degree from The University of Michigan. After six years, I made a career change and went on to receive an MBA from the University of Detroit.
Once the business was sold in 2015, I returned to my earlier love of working with students. It is a privilege to be affiliated with the Mike Ilitch School of Business!
Education
Ph.D., University of Michigan
M.B.A., University of Detroit, Marketing, 1985
Expertise
- Strategic planning
- Sales
- Management
Research and teaching interests
- Strategic marketing
- Personal selling and sales management
- Consumer behavior and trends
