Career Planning and Placement

Marketing Career Options

Guide to Internships and Full-time Employment

Mike Ilitch School of Business

Office of Career Planning & Placement

What is Marketing?

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Courses within the marketing major provide a solid background in many subjects, including:

Advertising principles
International marketing
Market systems and strategy
Methods of gathering and analyzing data
Consumer and organizational buyer behavior

For more information on the marketing program at the Mike Ilitch School of Business, visit ilitchbusiness.wayne.edu/marketing/bachelors.php.

Traditional Career Titles	Entry-Level Marketing Titles	Top Industries
Advertising Director Brand Manager Business Development Representative Content Marketing Manager	Account Coordinator Communication Specialist Marketing Coordinator Inside/Outside Sales Representative Junior Business Analyst Public Relations Coordinator Recruiter Social Media Coordinator	Consumer-Packaged Goods Consumer Services Education Energy Technology, Software, and Biotech

What Can I Do with this Major?

Industries	Suggested Employers
Advertising Account Manager Copywriter Event Planner Media Planner/Buyer Promotions	Doner GTB SMZ
Banking Branch Management Commercial Lending Operations	Ally Flagstar Huntington Rocket Mortgage / Quicken Loans TCF
Corporate Marketing Advertising Sales Brand Manager Services Sales	DTE Energy Ford Motor Company General Motors Little Caesars Enterprises Stellantis
Customer Relations / Sales Consumer Sales Customer Service Director of Marketing Financial Services Sales Industrial Sales Product Manager	Campbell Ewald Eli Lilly & Co Enterprise Holdings HelloWorld Thomson Reuters Travelers
Retail Buyer Merchandising	Target Walgreens
Research Market Research	Escalent J.D. Power & Associates
Digital Marketing/Social Media Account Manager Brand Development Client Services Content Specialist Junior Editor Web Developer	Escalent J.D. Power & Associates

Fall and Winter Business Career Fair

Annual career fairs held in October and March for all business students and alumni to meet with employers in various functions for internships/co-op positions and full-time employment
Check Handshake for details

Internships and Full-Time Employment

Internships occur during the fall, winter and summer months
Full-time recruiting occurs during the first three months of the fall and winter semester
Check Handshake for details

Quick Prep Tips for Marketing Students

Apply for jobs, register for Career, Planning and Placement events, research employers on Handshake
Attend Meet & Greets, Company Presentations, Career Fair Prep and Mock Interviews
Attend Ilitch Business career fairs as well as other local events
Submit resume for review and approval on Handshake or schedule an appointment with a Career, Planning and Placement advisor
Prepare for upcoming interviews (meet with a Career, Planning and Placement advisor for one-on-one guidance)
Know your options (research marketing firms and companies hiring for marketing positions)
Purchase business professional attire (Need help? Check out the Mary Ann Goldsberry Professional Dress Closet located in Career, Planning and Placement)