Marketing Career Options

What is Marketing?

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

What can I do with a major in marketing?

Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, marketing students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management.

Marketing continues to be an essential organizational component. Graduates of the major can expect the field to grow as businesses strive to increase their market share through research and traditional marketing channels as well as through the continued growth of social media. Those with internship experience will be in higher demand.

Learn more about undergraduate and graduate marketing programs offered at the Mike Ilitch School of Business. 

Areas of Marketing

Traditional Career Titles

Entry-Level Marketing Titles

Top Industries

  • Brand Manager
  • Advertising Director
  • Content Marketing Manager
  • Business Development
  • Representative
  • Recruiter
  • Account Coordinator
  • Marketing Coordinator
  • Junior Business Analyst
  • Social Media Coordinator
  • Communication Specialist
  • Public Relations Coordinator
  • Inside/Outside Sales Representative
  • Energy
  • Education
  • Consumer Services
  • Consumer-Packaged Goods
  • Technology, Software and Biotech

Guide to internships and full-time employment

Career fair

Career fairs are held each year for all business school students and alumni. Take advantage of this opportunity to meet with employers for internships, co-op positions and full-time employment. Login to Handshake to search for upcoming career fairs and make an appointment with Career Planning and Placement for a resume review ahead of time!


  • Internships occur during the fall, winter and summer months. Students apply for internships throughout the year.
  • Recruiting for full-time employment typically occurs during the semester prior to a position's expected start date.
  • Browse the list of helpful resources on the back of this brochure, or apply directly on the company's website.

Quick prep tips

  1. Create your profile on Handshake.
  2. Submit your resume for review and approval on Handshake or schedule an appointment with a career advisor to review.
  3. Research potential internships and employers, apply for positions, and register for career fairs and other events.
  4. Meet with a career advisor for one-on-one guidance. Know your options! Research companies in accounting.
  5. Attend meet & greets, company presentations and career fair prep workshops, and mock interviews.
  6. Need help with professional attire? Make an appointment to check out the Mary Ann Goldsberry Professional Dress Closet located in Career Planning and Placement, Suite 299.

Helpful Resources