Marketing Career Options

Guide to Internships and Full-time Employment

Mike Ilitch School of Business

Office of Career Planning & Placement


What is Marketing?

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Courses within the marketing major provide a solid background in many subjects, including:

  • Advertising principles
  • International marketing
  • Market systems and strategy
  • Methods of gathering and analyzing data
  • Consumer and organizational buyer behavior

For more information on the marketing program at the Mike Ilitch School of Business, visit

Traditional Career Titles

Entry-Level Marketing Titles

Top Industries

  • Advertising Director
  • Brand Manager
  • Business Development Representative
  • Content Marketing Manager
  • Account Coordinator
  • Communication Specialist
  • Marketing Coordinator
  • Inside/Outside Sales Representative
  • Junior Business Analyst
  • Public Relations Coordinator
  • Recruiter
  • Social Media Coordinator
  • Consumer-Packaged Goods
  • Consumer Services
  • Education
  • Energy
  • Technology, Software, and Biotech

What Can I Do with this Major?


Suggested Employers


  • Account Manager
  • Copywriter
  • Event Planner
  • Media Planner/Buyer
  • Promotions
  • Doner
  • GTB
  • SMZ


  • Branch Management
  • Commercial Lending
  • Operations
  • Ally
  • Flagstar
  • Huntington
  • Rocket Mortgage / Quicken Loans
  • TCF

Corporate Marketing

  • Advertising Sales
  • Brand Manager
  • Services Sales
  • DTE Energy
  • Ford Motor Company
  • General Motors
  • Little Caesars Enterprises
  • Stellantis

Customer Relations / Sales

  • Consumer Sales
  • Customer Service
  • Director of Marketing
  • Financial Services Sales
  • Industrial Sales
  • Product Manager
  • Campbell Ewald
  • Eli Lilly & Co
  • Enterprise Holdings
  • HelloWorld
  • Thomson Reuters
  • Travelers


  • Buyer
  • Merchandising
  • Target
  • Walgreens


  • Market Research
  • Escalent
  • J.D. Power & Associates

Digital Marketing/Social Media

  • Account Manager
  • Brand Development
  • Client Services
  • Content Specialist
  • Junior Editor
  • Web Developer
  • Escalent
  • J.D. Power & Associates

Fall and Winter Business Career Fair

  • Annual career fairs held in October and March for all business students and alumni to meet with employers in various functions for internships/co-op positions and full-time employment
  • Check Handshake for details

Internships and Full-Time Employment

  • Internships occur during the fall, winter and summer months
  • Full-time recruiting occurs during the first three months of the fall and winter semester
  • Check Handshake for details

Quick Prep Tips for Marketing Students

  • Apply for jobs, register for Career, Planning and Placement events, research employers on Handshake
  • Attend Meet & Greets, Company Presentations, Career Fair Prep and Mock Interviews
  • Attend Ilitch Business career fairs as well as other local events
  • Submit resume for review and approval on Handshake or schedule an appointment with a Career, Planning and Placement advisor
  • Prepare for upcoming interviews (meet with a Career, Planning and Placement advisor for one-on-one guidance)
  • Know your options (research marketing firms and companies hiring for marketing positions)
  • Purchase business professional attire (Need help? Check out the Mary Ann Goldsberry Professional Dress Closet located in Career, Planning and Placement)

Warriors Get Involved

Consider joining one or more of the following student organizations:

More information on Ilitch Business student organizations can be found at

Helpful Job Resources for Warriors