Marketing Career Options

Guide to Internships and Full-time Employment

Mike Ilitch School of Business

Office of Career Planning & Placement (CPP)

 

What is Marketing?

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Courses within the marketing major provide a solid background in many subjects, including:

  • Advertising principles
  • International marketing
  • Market systems and strategy
  • Methods of gathering and analyzing data
  • Consumer and organizational buyer behavior

For more information on the marketing program at the Mike Ilitch School of Business, visit ilitchbusiness.wayne.edu/marketing/bachelors.php.

Traditional Career Titles Entry-Level Marketing Titles Top Industries
  • Advertising Director
  • Brand Manager
  • Business Development Representative
  • Content Marketing Manager
  • Account Coordinator
  • Communication Specialist
  • Marketing Coordinator
  • Inside/Outside Sales Representative
  • Junior Business Analyst
  • Public Relations Coordinator
  • Recruiter
  • Social Media Coordinator
  • Consumer-Packaged Goods
  • Consumer Services
  • Education
  • Energy
  • Technology, Software, and Biotech


What Can I Do with this Major?

Industries Suggested Employers

Advertising

  • Account Manager
  • Copywriter
  • Event Planner
  • Media Planner/Buyer
  • Promotions
  • Doner
  • GTB
  • SMZ

Banking

  • Branch Management
  • Commercial Lending
  • Operations
  • Ally
  • Flagstar
  • Huntington
  • Rocket Mortgage / Quicken Loans
  • TCF

Corporate Marketing

  • Advertising Sales
  • Brand Manager
  • Services Sales
  • DTE Energy
  • Ford Motor Company
  • General Motors
  • Little Caesars Enterprises
  • Stellantis

Customer Relations / Sales

  • Consumer Sales
  • Customer Service
  • Director of Marketing
  • Financial Services Sales
  • Industrial Sales
  • Product Manager
  • Campbell Ewald
  • Eli Lilly & Co
  • Enterprise Holdings
  • HelloWorld
  • Thomson Reuters
  • Travelers

Retail

  • Buyer
  • Merchandising
  • Target
  • Walgreens

Research

  • Market Research
  • Escalent
  • J.D. Power & Associates

Digital Marketing/Social Media

  • Account Manager
  • Brand Development
  • Client Services
  • Content Specialist
  • Junior Editor
  • Web Developer
  • Escalent
  • J.D. Power & Associates


Fall and Winter Business Career Fair

  • Annual career fairs held in October and March for all business students and alumni to meet with employers in various functions for internships/co-op positions and full-time employment
  • Check Handshake for details

Internships and Full-Time Employment

  • Internships occur during the fall, winter and summer months
  • Full-time recruiting occurs during the first three months of the fall and winter semester
  • Check Handshake for details

Quick Prep Tips for Marketing Students

  • Apply for jobs, register for CPP events, research employers on Handshake
  • Attend Meet & Greets, Company Presentations, Career Fair Prep and Mock Interviews
  • Attend Ilitch Business career fairs as well as other local events
  • Submit resume for review and approval on Handshake or schedule an appointment with a CPP advisor
  • Prepare for upcoming interviews (meet with a CPP advisor for one-on-one guidance; schedule for "Monday Mock" Interviews)
  • Know your options (research marketing firms and companies hiring for marketing positions)
  • Purchase business professional attire (Need help? Check out the Mary Ann Goldsberry Professional Dress Closet located in CPP)

Warriors Get Involved

Consider joining one or more of the following student organizations:

  • Mike Ilitch Marketing Association
  • Public Relations Student Society of America
  • Sport and Entertainment Business Association

More information on Ilitch Business student organizations can be found at https://ilitchbusiness.wayne.edu/orgs/index.php.

Helpful Job Resources for Warriors