Ilitch School graduate student wins Brenda M. Derby Memorial Award

Mike Ilitch School of Business graduate student Megan Baran (marketing, management) won the Brenda M. Derby Memorial Award for a paper she co-authored with Associate Professor of Marketing Andrea Tangari

The Brenda M. Derby Memorial Award is presented nationally to an outstanding student who demonstrates excellence as an emerging policy researcher. The award honors a strong advocate of public policy and marketing subdiscipline. 

The co-authored paper, “The Power to Make a Difference: Consumer Reactions to Alternative Meat Products,” was presented at the 2020 American Marketing Association Marketing and Public Policy Conference. 

“Presenting our research at the conference and receiving this award was a great learning experience and will help me prepare for my future in academics,” Baran said.  

Baran earned her B.S. in psychology from Wayne State University in 2017 and is scheduled to earn her M.B.A in December 2020. She has been an active and accomplished student at WSU. 

Baran is a member of Beta Gamma Sigma, an invitation-only national honor society for business students. She founded the WSU chapter of Net Impact and assumed the role of president for the organization. She was selected to be a Plant-Based Food Fellow with Net Impact and presented research on a special project at their 2019 conference.  

“It was such an honor to receive the Brenda M. Derby Memorial Award, especially as an M.B.A. student,” Baran said. “Receiving this award is important to me because I have a strong passion for research, and I’m dedicated to becoming an excellent researcher as I continue my academic career.”

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