Associate Professor of Marketing
Mike Ilitch School of Business
2771 Woodward Avenue
Detroit, MI 48201
Marketing and public policy, Food and nutrition labeling, Sustainable marketing, Corporate social responsibility
Research and teaching interests
- Consumer welfare issues (nutrition, antismoking campaigns, sustainability)
- Corporate social responsibility
- Message framing
- Product labeling
- Marketing Strategy
- Business and Sustainability
- Corporate Social Responsibility
- Ph.D. University of Arkansas, Fayetteville
- MBA University of Arkansas, Fayetteville
- B.S. Indiana University, Bloomington
Myla Bui, Andrea Heintz Tangari, Kelly Haws (2017), “Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions,” Journal of Business Research, 75 (June), 221-228.
Block, Lauren G., Punam A. Keller , Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy & Marketing, 35 (2), 292-304.
Andrea Heintz Tangari, Scot Burton, and Ronn J. Smith (2015), “Now That’s a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices,” Journal of Retailing, 91 (3), 410-421.
Andrea Heintz Tangari, Scot Burton, and Cassandra Davis (2014), “Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims,” Journal of Consumer Affairs, 48 (3), 620-633.
Scot Burton, Andrea Heintz Tangari, Elizabeth Howlett, and Anna Turri (2014), “How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants,” Journal of Consumer Affairs, 48 (1), 62-95.
Christopher L. Newman, Elizabeth Howlett, Scot Burton, John Kozup, and Andrea Tangari (2012), “The Influence of Consumer Concern about Global Climate Change on Framing Effects for Environmental Sustainability Messages,” International Journal of Advertising, 31 (3), 511-527.
Andrea Heintz Tangari and Ronn J. Smith (2012), "How the Temporal Framing of Energy Savings Affects Consumer Product Evaluations and Choice," Psychology & Marketing, 29 (4), 198-208.
Elizabeth Howlett, Scot Burton, Andrea Heintz Tangari and Myla Bui-Nguyen (2012), “Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions,” Journal of Public Policy & Marketing, 31 (1), 4-18.
Andrea Heintz Tangari, Jeremy Kees, Craig Andrews, and Scot Burton (2010), “Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Impact Consumer Beliefs about Smoking?” Journal of Public Policy & Marketing, 29 (2), 153-169.
Andrea Heintz Tangari, Scot Burton, Elizabeth Howlett, Yoon-Na Cho and Anastasia Thyroff (2010), “Weighing In On Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations,” Journal of Consumer Affairs, 44 (3), 431-462. (Awarded the best Journal of Consumer Affairs paper of the year; Reported as the most accessed article for the Journal of Consumer Affairs in July 2012.)
Andrea Heintz Tangari, Judith Anne Garretson Folse, Scot Burton and Jeremy Kees (2010), “The Moderating Influence of Consumers’ Temporal Orientation on the Framing of Societal Threats and Corporate Responses in Cause-Related Marketing Campaigns,” Journal of Advertising, 39 (2), 35-50.
Jeremy Kees, Scot Burton and Andrea Heintz Tangari (2010), “The Impact of Regulatory Focus, Temporal Orientation, and Risk on Attitude toward the Advertisement,” Journal of Advertising, 39 (1), 19-34.
Matthew A. Waller, Brent Williams, Andrea Heintz Tangari and Scot Burton (2010), “Marketing at the Retail Shelf: An Examination of Moderating Effects of Logistics on SKU Market Share,” Journal of the Academy of Marketing Science, 38 (1), 105-117.
Scot Burton, Elizabeth Howlett and Andrea Heintz Tangari (2009), “Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?” Journal of Retailing, 85 (3), 258-273.