WSU students in business, computer science and liberal arts invited to compete in the "Big Data Analytics Challenge"

The Wayne State University School of Business and the Information Technology Organization are hosting the Big Data Analytics Challenge on Friday, Nov. 21, from 10 a.m. to 2 p.m., in room 27 of the Prentis Building. Interested students are invited to register online now at

Participants will be assigned to a team that will work together to beat the clock to solve a specific, real-world challenge using HubSpot inbound marketing software. The event will provide students with the opportunity to network as well as sharpen their analytical and presenting skills. 

Teams will eligible win prizes in three categories:

Overall Grand Prize Team             $100 Barnes & Noble gift card for each member

Most Innovative Solution               $100 Barnes & Noble gift card for each member

People’s Choice Award                 $100 Barnes & Noble gift card for each member

Teams will be judged on a 100-point scale in the following areas:

  • Problem Definition and Analysis                               
  • Recommendations
  • Implementation and Plan of Action
  • Overall Presentation
  • Questions & Answers

Event judges will be led by Kathleen Donald (B.S. ’86), School of Business alumna and member of the Board of Visitors, and will include Margaret Smoller, interim association dean of academic and financial affairs; Linda Zaddach, assistant dean of student services; Kiantee Rupert, acting director of graduate programs; and Paul Reagan, senior lecturer of management.

Prep sessions for participants will be offered tomorrow, Friday, Nov. 14, from 10 to 11 a.m. and 5:30 to 6:30 p.m. in room 27 Prentis Building. For students unable to attend in person, the sessions will be streamed at

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