Bridging creativity and consumer behavior
Marketing is the realm of business where creativity and return on investment connect. In the marketing program at Wayne State University's Mike Ilitch School of Business, you cultivate innovative concepts to tap into the human element of business. Become a versatile communicator and the driving force behind business success with our bachelor’s degree program or M.B.A. concentration.
Our hands-on curriculum delves deeply into the core principles of product planning, pricing, distribution and promotion. Simultaneously, our student-centered opportunities and industry connections equip you with the skills needed to thrive across a broad spectrum of industries, from nonprofit public relations to orchestrating advertising campaigns for multinational corporations.
Discover how the marketing degree programs at the Ilitch School can empower you to master the art of understanding consumer emotions and creating value for target markets.
Marketing degrees and programs
Bachelor of arts or bachelor of science in business administration with a major in marketing (B.A./B.S.)
Earn a B.A. or B.S. in business administration with a major in marketing and explore concentrations in advertising, digital marketing and analytics, and marketing management.
M.B.A. marketing concentration
Complete two M.B.A. marketing courses plus at least one elective marketing course from additional five options to elevate your skills in creating value for consumers and enhancing an organization’s competitiveness in the marketplace.
