Marketing: It's where creativity and ROI connect. At the Wayne State University Mike Ilitch School of Business, marketing students learn to build bridges from concepts to the bottom line. With a deep foundation in product planning, pricing, distribution and promotion, our alumni find success at all scales, from nonprofit public relations to advertising for multinational corporations. They are poised communicators who think outside the box and enjoy tapping into consumer behavior, the human element of business success.
Contact Us

Abhijit Biswas
Chair, Department of Marketing
Kmart Endowed Chair and Professor of Marketing
WSU Board of Governors Distinguished Faculty Fellow
Phone: 313-577-1499
Email: a.biswas@wayne.edu
Program News
- Simon Mourani stays engaged in outreach role at DTE
- Driven to excel: Ilitch Business alumna Kianna Mateen takes expertise to Ford
- Faculty who inspire: Andrea Tangari, associate professor of marketing
- Ilitch Business marketing major awarded Adcraft Diversity in the D scholarship
- Taking a stand: Deciphering corporate social, political stances