Marketing Ph.D. track
The Wayne State marketing Ph.D. track prepares students to become marketing faculty members at major research universities.
With a quantitative, global focus, the marketing track focuses heavily on consumer behavior and examines it through a comprehensive, research-based lens.
Below are the curriculum and graduation requirements for the marketing track of the Ph.D. program. If you need more information, please contact the program advisor.
Marketing track class profile
Our marketing students began the program with a 646 average GMAT score.
Kmart Endowed Chair and Professor of Marketing
The Ph.D. in Business Administration requires a minimum of 90 credit hours beyond the baccalaureate degree. The division of these credits is as follows:
Master's level courses (7000 level)
These courses form the business core of the program and provide a cross-section of business operations, ethics and strategy.
All courses are three credits. Details are available by clicking each course link. At least 15 credits are required.
Students can transfer 15 master's level credits to their doctoral plan of work.
- BA 7000 Managerial Accounting
- BA 7020 Corporate Financial Management
- BA 7040 Managing Organizational Behavior
- BA 7050 Marketing Strategy
- BA 7070 Social Perspectives on the Business Enterprise
The courses below form the doctoral core for the marketing track. These courses establish the high-level knowledge base required of Ph.D. students.
Each course is three credits unless noted. Course details are available by clicking each course link. At least 13 credits are required.
- BA 8777 Professional Development (1-3 credits)
- BA 8050 Seminar in Marketing Theory
- BA 8054 Seminar in Marketing Strategy
- BA 8056 Special Topics Seminar in Marketing
- BA 8058 Advanced Topics in Consumer Behavior
- BA 8900 Development of Effective Research Programs in Business
The courses below form the quantitative emphasis of the marketing track. These courses establish the high-level quantitative base required of Ph.D. students.
Each course is four credits unless noted. Course details are available by clicking each course link. At least 11 credits are required.
Marketing track students enroll in quantitative analysis courses offered by the Department of Psychology.
- PSY 7150 Quantitative Methods in Psychology I
- PSY 7160 Quantitative Methods in Psychology II
- PSY 8150 Multivariate Analysis in Psychology (three credits)
- PSY 8160 Advanced Experimental Design (three credits)
Minor and elective courses
To satisfy the minor requirement, students enroll in at least six credits outside the Mike Ilitch School of Business that support their Ph.D. track and area of interest.
In addition, a minimum of 15 credits in elective courses are also required.
Dissertation research and preparation
The Ph.D. program requires the submission and defense of a dissertation, based on the student's original research.
During its preparation, the student registers for BA 9991 - BA 9994 Dissertation Research and Direction I – IV (7.5 credits each semester, 30 credits total).
All coursework must be completed in accordance with the regulations of the Graduate School and the Mike Ilitch School of Business.
Students enroll on a full-time basis and must complete the program within seven years of admission.