Bachelor's in marketing

You thrive on new ideas, products and services. Your idea of a great career includes figuring out what customers want before they do and presenting it in the marketplace creatively and effectively. If you are a creative conceptual thinker, possess excellent communication skills, embrace deadlines and like to work in a people-oriented environment, then you should consider becoming a marketing professional.

Marketing is about strategy and the ability to distribute ideas, goods and services to satisfy the needs of the public. Through the Mike Ilitch School of Business at Wayne State University, students learn the process of pricing, product planning, distribution and promotion to meet the goals of any given organization. Career opportunities in marketing include, but are not limited to advertising, public relations, product planning, sales, research and marketing management. 

As a complement to the basic major, students may pursue specializations in advertising and marketing management. Within the marketing management specialization, students can focus their studies on automotive marketing, international marketing, personal selling and sales management, and retailing.

Courses focus on many subjects, including:

  • Market systems and strategy
  • Methods of gathering and analyzing data
  • Consumer and organizational buyer behavior
  • International marketing
  • Advertising principles
  • The purchasing function

Campus options

As a marketing major, you can complete your major requirements at WSU’s main campus in Midtown Detroit or at any WSU satellite campus offering the required classes. 

Marketing careers

Marketing continues to be an essential organizational component. Graduates of the major can expect the field to grow as businesses strive to increase their market share through research and traditional marketing channels as well as through the continued growth of social media. Those with internship experience will be in higher demand. 

Marketing career titles can include:

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter
  • Marketing director
  • Market research director
  • Merchandising director
  • Marketing manager
  • Public relations manager
  • Pricing manager
  • Sales manager