Wayne State University

Aim Higher

Marketing Major

Technological advances and globalization make the marketing field both exciting and challenging.

Our marketing major prepares students for a variety of careers.

As a complement to the basic major, students may pursue specializations in advertising and marketing management.

Within the marketing management specialization, students can focus their studies on automotive marketing, international marketing, personal selling and sales management, and retailing.

Courses focus on many subjects, including:

  • Market systems and strategy
  • Methods of gathering and analyzing data
  • Consumer and organizational buyer behavior
  • International marketing
  • Advertising principles
  • The purchasing function

Please use the menu on the right to learn more about our marketing major.

For career information, please visit the Career Planning & Placement Office's Career & Major Advising page.