Ilitch Business marketing major awarded Adcraft Diversity in the D scholarship

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Adcraft Detroit, the oldest and one of the largest nonprofit advertising organizations in the country, has selected Mike Ilitch School of Business student Frodet Elia as the recipient of their 2022 Diversity in the D scholarship.

Diversity in the D is a two-year program that provides a $10,000 scholarship divided between junior and senior year, in addition to mentorship and experience gained through a 10-week paid internship, all provided by Detroit-based mortgage loan company Rocket Mortgage.

Elia is a rising junior at Wayne State and is expected to earn her B.S. in marketing with a minor in fashion design in May 2024. In 2021, she founded Effort Matters LLC, an inspirational online clothing brand.

The Diversity in the D scholarship was established to support diversity within the Detroit creative marketing industry. Elia was recognized as a scholarship recipient at Adcraft’s 15th annual D Show at the Gem Theatre on June 23.

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