Detroit Free Press: Marick Masters on Jim Farley Harley-Davidson board nomination

Ford CEO Jim Farley, owner of two classic Harley-Davidson motorcycles, has agreed to serve on the board of the Milwaukee-based company. The director nomination was submitted Friday by the motorcycle manufacturer's CEO Jochen Zeitz as part of the 2021 Notice of the Annual Meeting of Shareholders and proxy statement, released in advance of the May 20 vote. Farley is the only new board nominee. If approved, he would join executives with diverse corporate backgrounds that include Levi Strauss, Ocean5, Starbucks, The Bill & Melinda Gates Foundation, ABB robotics and the Cummins engine and technology company. "Jim Farley is cut from the cloth of Harley-Davidson. He is a working person's CEO who likes to race cars," said Marick Masters, a business professor at the Mike Ilitch School of Business at Wayne State University in Detroit. "His adventurous spirit captures the essence of Harley-Davidson. ... Farley brings a drive and energy to complement the Harley-Davidson brand."

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