Crain's Detroit Business: Ilitch School to host executive speaker series emphasizing recruiting diverse talent in auto industry

Wayne State University sociology students will be conducting a demographic study for the North American International Auto Show in September to give organizers a better idea of its audience. In addition to this student project, the university’s Mike Ilitch School of Business will host an executive speaker series with an emphasis on the issue of recruiting diverse talent in the automotive industry. The Detroit auto show, scheduled for September 14 to 25 will return to downtown Detroit for the first time since 2019. The new indoor-outdoor format seeks to attract a new type of audience and raises questions about how the event will fit in the industry’s show circle going forward. “Our partnership with Wayne State University is a great example of the community outreach we are undertaking this fall as part of the auto show,” Rod Alberts, executive director of the show, said. “Students will be directly engaged with the show, managing and completing a demographic study of the various audiences that the show attracts.”

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