Abe Biswas published in Journal of Marketing Research

Professor of Marketing Abhijit Biswas has a co-authored paper accepted for publication in the Journal of Marketing Research, one of the top journals in the discipline.

Biswas' paper is titled “Reframing Discounts Via Comparison to the Sale Price: Does It Make Discounts More Attractive?” Co-authors include Somak Banerjee, a current Ph.D. student, and Swati Verma, a recent Ph.D. graduate.

The scholarly, professional journal strives to publish the best manuscripts available that address research in marketing and marketing research practice. Because JMR is the major academic journal for research in marketing, articles published in the journal must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

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