Marketing Advisory Board

The Marketing Advisory Board in the Mike Ilitch School of Business is a council of marketing and advertising business leaders that provides counsel to the school's academic program in marketing. The board provides industry-based insight to our students and faculty in order for the WSU marketing program to continuously improve, maintain its AACSB  accreditation and better prepare our students to meet the business community's needs.   


  • Jamie Michelson, SMZ
  • Michelle Rossow, Adcraft
  • Dan Pingree, Moosejaw Mountaineering
  • Kelly Beneditti Walsh, Price Waterhouse Coopers
  • Shelly Wright, Ally Financial Inc.
  • Susan Venen-Bock, SVB Consulting, LLC
  • Eli Greenbaum, Eli Greenbaum & Associates
  • Rich Martinek, GM - Onstar


  • Cathy Cuckovich, Adcraft/Simons-Michelson Advertising Program Director, Mike Ilitch School of Business