Archana Mannem

Archana Mannem

Title

Ph.D. Student

Email

gw4241@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 450
Detroit, MI 48201

Archana Mannem

Academic Programs

  • Marketing

Research and teaching interests

Research

  • Product labeling 
  • Donation behavior
  • Consumer welfare and policy implications 
  • Consumer behavior and psychology

Teaching

  • Marketing Management

Education

MBA University of Redlands, California, 2016

B.M.S St. Francis College For Women, India, 2011 

Presentations

  • Mannem A, Yu L, and Yaprak A, "Middle-Class Consumers in China and India: Characteristics, Clusters, and Implications," Academy of International Business, June 2021.
  • Mannem A, Yu L, and Yaprak A, "Affective States, Cognition, Message Appeals, Country-of-Origin, and Quality Perceptions: Research Propositions," American Marketing Association, Feb 2021.
  • Yu L, Mannem A, and Yaprak A, "Identity, Personal Values, and Consumption Orientations: Research Propositions," American Marketing Association, Aug 2020.