Archana Mannem

Archana Mannem


Ph.D. Student



Mike Ilitch School of Business
2771 Woodward Avenue
Room 446
Detroit, MI 48201

Archana Mannem

Academic Programs

  • Marketing


MBA University of Redlands, California, 2016

B.M.S St. Francis College For Women, India, 2011 

Research and teaching interests


  • Product labeling 
  • Donation behavior
  • Consumer welfare and policy implications 
  • Consumer behavior and psychology


  • Marketing Management


  • Mannem A and Dutta S, "Introducing Compassion to Transformative Consumer Research," TCR Impact Festival, Chicago 2022.
  • Mannem A and Bhattacharyya A, "Would You Prefer Cryptocurrency or USD? The Moderating Role of Product Involvement," American Marketing Association, Chicago 2022. 
  • Mannem A, Yu L, and Yaprak A, "Middle-Class Consumers in China and India: Characteristics, Clusters, and Implications," Academy of International Business, June 2021.
  • Mannem A, Yu L, and Yaprak A, "Affective States, Cognition, Message Appeals, Country-of-Origin, and Quality Perceptions: Research Propositions," American Marketing Association, Feb 2021.
  • Yu L, Mannem A, and Yaprak A, "Identity, Personal Values, and Consumption Orientations: Research Propositions," American Marketing Association, Aug 2020. 

Courses taught by Archana Mannem

Spring-Summer Term 2023

Winter Term 2023

Fall Term 2022

Spring-Summer Term 2022