Cassandra Davis

Cassandra Davis


Assistant Professor of Marketing



Mike Ilitch School of Business
2771 Woodward Avenue
Room 209
Detroit, MI 48201


Academic Programs

  • Marketing

Cassandra Davis


Professor Cassandra Davis received her B.S. in Business and her B.A. in International Relations at the University of Missouri-Columbia in 2004, her M.B.A. in Finance at Rockhurst University in 2009, and her Ph.D. in Business Administration at the University of Arkansas in 2016.

She currently instructs classes in Consumer Behavior and Consumer and Industrial Buying Behavior.


Ph.D., University of Arkansas, Business Administration, 2016

M.B.A., Rockhurst University, Finance, 2009

B.A., University of Missouri-Columbia, International Relations, 2004

B.S., University of Missouri-Columbia, Business Administration, 2004


 Consumer Well-Being, Stigmatized Identity, Health Decision Making, Service Marketing, Information Provision & Counterpersuasion, Goals & Motivations, Vice Consumption

AACSB specialty



Kemp, Elyria, Cassandra Denise Davis, Julie Trivitt, Kim Williams, Xingyi Zhang, and Jane Cromartie, “Hospitable Healthscapes: Managing the Service Experience in Hospital Environments, forthcoming, The Consortium Journal of Hospitality and Tourism. (peer reviewed)

Cassandra Denise Davis, Hyewook Genevieve, and Aimee Drolet, “Attachment Anxiety and Romantic Ads,” forthcoming, Journal of Advertising.(WSU Ranking A; ABDC Ranking: A).

Kemp, Elyria, Cassandra Denise Davis, and McDowell Porter, “Public Stigma and Personal Crisis: Unpacking the Barriers, Ramifications and Prescriptions for Mental Health among Young Adults,” Journal of Public Policy & Marketing, 42 (3), 262-78. (WSU Ranking A; ABDC Ranking: A)

Kemp, Elyria, Julie Trivitt, and Cassandra Denise Davis (2023), “HCAHPS and Patient Satisfaction,” Journal of Healthcare Management, 68 (2), 106-20. (Impact Factor: 1.80)
-Article referenced on the Heartland Forward blog:

Kemp, Elyria, McDowell Porter, Cassandra Denise Davis, and Kristi M. Williams (2022), “Everybody Hurts: Examining Consumption of Mental Health Services and Ethnicity,” Journal of Marketing Cultural Strategy. (Peer Reviewed)

Davis, Cassandra Denise and Aimee Drolet (2022), “Older Consumers Memory Search Frames,” invited commentary, Marketing Letters. (WSU Ranking B; ABDC Ranking: A)

Crittenden, Victoria, Cassandra Denise Davis, and Rebbeca Perren (2020), “Embracing Diversity in Marketing Education,” Journal of Marketing Education, 42 (1), 3-6. (WSU Ranking B; ABDC Ranking: B)

Davis, Cassandra Denise, Alexandra Polyakova, Anand V. Bodapati, and Aimee Drolet (2020), “Are Younger Consumers More Narcissistic Than Older Consumers?” The Aging Consumer: Perspectives from Psychology and Marketing, 2nd ed, 298-315. Routledge.

Davis, Cassandra Denise and Scot Burton (2019), “Making Bad Look Good: The Counterpersuasive Effects of Natural Labels on (Dangerous) Vice Goods,” Journal of Business Research, 104, 271-282. (WSU Ranking B; ABDC Ranking: A)

Drolet, Aimee, Li Jiang, Aylar Pour Mohammed, and Cassandra Denise Davis (2019), “The Influence of Aging on Consumer Decision-Making,” Consumer Psychology Review, 2 (1), 3-16.
-Lead Article

Davis, Cassandra Denise, Li Jiang, Patti Williams, Aimee Drolet, and Brian J. Gibbs (2017), “Predisposing Customers to be More Satisfied by Inducing Empathy in Them,” Cornell Hospitality Quarterly, 58 (3), 229-39. (WSU Ranking B; ABDC Ranking: A)
-Lead Article

Mirabito, Ann M., Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane E. Machin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kathy Hamilton, Kevin D. Thomas, Marie A. Yeh, Cassandra Denise Davis, Johanna F. Gollnhofer, Aditi Grover, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti (2016), “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” Journal of Public Policy and Marketing, 35 (2), 170-184. (WSU Ranking: A; ABDC Ranking: A)

Davis, Cassandra Denise and Scot Burton (2016), “Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension,” Journal of Advertising, 45 (1), 33-42. (WSU Ranking: A; ABDC Ranking: A)

Howlett, Elizabeth, Cassandra Denise Davis, and Scot Burton (2016), “From Food Desert to Food Oasis: The Potential Influence of Food Retailers on Childhood Obesity Rates,” Journal of Business Ethics, 139 (2), 215-224. (WSU Ranking: A; ABDC Ranking: A)

Tangari, Andrea. H., Scot Burton, and Cassandra Denise Davis (2014), “Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-Of-Package Nutrition Claims,” Journal of Consumer Affairs, 48 (3), 620-633. (WSU Ranking: B; ABDC Ranking: A)

Courses taught by Cassandra Davis

Fall Term 2024 (future)

Winter Term 2024

Fall Term 2023

Fall Term 2022

Winter Term 2022