Robert Acton

Robert Acton


Part-Time Faculty in Marketing


Academic Programs

  • Marketing

Robert Acton


Building a medical staffing firm into a multi-million dollar enterprise has given me experience in nearly all areas of marketing. The practical and successful application of marketing concepts made a positive difference in the lives of many employees and their families.

I started my career as a professor of music and earned the Doctor of Musical Arts degree from The University of Michigan. After six years, I made a career change and went on to receive an MBA from the University of Detroit.

Once the business was sold in 2015, I returned to my earlier love of working with students. It is a privilege to be affiliated with the Mike Ilitch School of Business!


 Ph.D., University of Michigan

M.B.A., University of Detroit, Marketing, 1985


  • Strategic planning
  • Sales
  • Management

Research and teaching interests

  • Strategic marketing
  • Personal selling and sales management
  • Consumer behavior and trends

Courses taught by Robert Acton

Fall Term 2024 (future)

Spring-Summer Term 2024 (future)

Winter Term 2024

Fall Term 2023

Spring-Summer Term 2023

Winter Term 2023

Fall Term 2022

Spring-Summer Term 2022

Winter Term 2022