WWJ: Jeff Stoltman on nostalgia in holiday marketing
Jeff Stoltman, associate professor of marketing in the Mike Ilitch School of Business, speaks with WWJ about retailers’ marketing ahead of the holiday season. “On social media platforms right now as we’re heading into the holiday season – which used to be the make-or-break for most major retailers, but that’s changed a lot- you will see a lot of nostalgia,” Stoltman said.
