FOX 2 Detroit: Cathy Cuckovich on Super Bowl LVII ads
Cathy Cuckovich, assistant professor in marketing at the Mike Ilitch School of Business, joined FOX 2 Detroit to talk about the hits and misses of advertising in Super Bowl LVII, "advertising's biggest night." Cuckovich discussed nostalgia in ads, the biggest hit and miss of the night, unexpected shifts in campaign strategies, celebrity spokespeople and more.
