Detroit News: Hakan Yildiz on Taylor Swift merchandise supply chain
The city of Ferndale has become the target of jokes and complaints on social media by fans of Taylor Swift because the vinyl records, CDs, sweatshirts, jewelry and other official merchandise sold on the singer's website are shipped from the Metro Detroit city by record label Universal Music Group NV through a company called Artist Endeavor LLC. And some fans who preordered her 10th studio album, "Midnights," released on Oct. 21 say they aren't coming, well, swiftly enough. Central parts of the country, like Michigan, often can be attractive to distributors for ease of access to customers nationally. Metro Detroit also is home to a major international airport, though it's still 30 minutes from Ferndale. Michigan may offer less costly real estate and labor than other states like Massachusetts, noted Hakan Yildiz, associate professor of supply chain management at Wayne State University. It also has a low risk for natural hazards like hurricanes, tornadoes and wildfires.
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