After decisive loss at Alabama Mercedes plants, powerful auto union vows to return and win--with Marick Masters
Marick Masters, a professor emeritus at Wayne State University's business school who has long studied the union, said the UAW will have to analyze what went wrong and apply those lessons as it moves to other nonunion factories largely in the South.
"They're going to have to go back to the drawing board," said Masters, who added that the union will need to ask itself if it needs to get more workers to sign cards seeking a union election before calling for a vote. The union may also want to respond faster to management opposition, he said.
"Do they need to assess more realistically the actual level of grievances and how passionately workers are to stay committed to a union organizing effort in the face of opposition?" Masters asked.