WSU business students analyzing wait times at Ford Field concession stands
Customer wait time is the bane of any stadium or ballpark, and at Ford Field there are crews of Wayne State University business school students who are gathering data on how long fans wait in line at various stands. They pick one at a time, and count how long it takes them to get their food. Ford Field Executive Chef Joe Nader and stadium concessionaire Levy restaurants use that data to create strategies to trim wait times. For example, more serpentine lines are likely in the future on the concourse, which can alleviate both wait times and traffic congestion among the thousands of wandering fans.