Sport and entertainment management class open to non-MBA students
The first class in the Ilitch School’s new sport and entertainment management program is now open to all Wayne State master’s and undergraduate seniors in good academic standing, with instructor approval. The class is being offered for the first time in fall 2017.
SEM 7100: Introduction to Sport and Entertainment Management provides an overview of the sport and entertainment industry. The course will examine issues encountered by sport and entertainment managers, with special emphasis on the use of business principles to identify, attract and retain consumers.
The class will be taught by new full-time associate professor Scott Tainsky, who has joined the Mike Ilitch School of Business specifically to direct the sport and entertainment management program. Tainsky comes to Wayne State from the University of Illinois, where he was a professor since 2008. A widely published expert in the field, he holds a Ph.D. in sport management from the University of Michigan.
"The sport and entertainment business requires very specific skills," Tainsky said. "For example, sport brings together a fan base from all walks of life, all ages, social groups, cultures, and so on. And there's no competition for market share; in fact, opposing teams must maintain a measure of equality to keep fans on the edge of their seats about who will win. All these things and more make the business of sport different from managing a traditional company, and we're excited to provide a training ground for our students with the support of Detroit's major teams and entertainment venues."