Alumni spotlight: Jordette Singleton

Jordette Singleton, who graduated from the Mike Ilitch School of Business with a bachelor’s degree in marketing in 2005, runs her own boutique, UnitedFront, as part of the North End Collective in Midtown.

Singleton said she wanted to be able to apply the marketing strategies she learned in college in a real “hands on” type of way.

“I started to brainstorm how to do that, starting with the things that I was passionate about,” she said. “After a bit of research on how to start a fashion business, I got to work and UnitedFront was born.”

UnitedFront is a contemporary lifestyle brand retailer that was designed to be a destination for women to find high-end statement fashion as well as a size chart resource to ensure the clothes fit well.

She said her experience at the business school prepared her for the resilience she needed to be an entrepreneur.

“My favorite teacher was Richard Beltramini,” she said. “He was my first introduction to the real world. Going to his class was like going to work.”

“He taught us that we needed to be experts in our fields and that business was not to be taken lightly,” she said. “Do it right, or don’t do it at all.”

Singleton said she would not be where she is right now if it was not for her marketing eduation, which she says helps her to be a better entrepreneur.

“I am trained to automatically think like the customer,” she said.

She advised aspiring student entrepreneurs to read, network and make mistakes.

“Find a tribe of like-minded people. They will be your best assets.”

Singleton also stressed not being afraid to fail.

“You have to do it at some point, don’t take it personally,” she said. “Get up and try again. What do you have to lose?”