Jim Fish

Jim Fish


Part-Time Faculty in Entrepreneurship and Innovation



Academic Programs

  • Entrepreneurship

Jim Fish


Jim Fish has more than 27 years of automotive, consulting, technology and startup experience. He is currently focused helping companies with their innovation and technology strategy, as well as immediate term improvements in innovative results.

As managing director of his own startup, Fish is an advisor to the CEO of a highly profitable connected car entity, and he is on the board of directors of several VC-backed entities. He was previously the chief innovation officer at the Automotive Solutions business unit of Bosch's Automotive Aftermarket. He currently holds 22 global patents in automotive diagnostics and software business processes, and he was named the Bosch Inventor of the Year for 2014. His other previous experiences include leadership roles in Snap-on, as a chief of engineering for a subsidiary of DTE Energy, as a management consultant serving clients in the industrial and pharmaceutical sectors, and more than a decade as a product engineer and researcher at Ford Motor Company.

Fish has earned a BSEEE and BSBEA from Michigan Technological University in Houghton and a Master of Business Administration from the University of Michigan, Ann Arbor. He serves on the board of ETI, is a member of Automotive Aftermarket Supplier Association's Marketing Executives Council, a founding member of the Joint Task Force on Automotive Telematics for the AAIA and AASA, and is a regular industry speaker. His passion for being in the head of the customer has led him to become an ASE Certified Automotive Technician.


M.B.A., University of Michigan - Ann Arbor, Marketing / International Operations

B.S., Michigan Technological University, BSBEA, 1990

B.S., Michigan Technological University, BSEEE, 1990

Courses taught by Jim Fish

Winter Term 2022