Alexander Davidson

Alexander Davidson

Title

Assistant Professor of Marketing

Email

alexdavidson@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 213
Detroit, MI 48201

Website

Academic Programs

  • Marketing

Alexander Davidson

Biography

Professor Alexander Davidson received his B.A. in Economics in 2008, his M.S. in Marketing in 2010, and his Ph.D. in Marketing in 2017 at Concordia University.

He is an active researcher, engaged in work on consumer behavior, politics and public policy issues, digital marketing, and the sharing economy. He has published works on these subjects in the Journal of Consumer Psychology, Journal of Public Policy and Marketing, Journal of Business Ethics, and the Journal of Business Research, among others.

He currently instructs classes in Digital Marketing and Analytics and Search Engine Marketing and Optimization.

Education

  • Ph.D., Marketing, John Molson School of Business, Concordia University, 2017
  • M.S., Marketing, John Molson School of Business, Concordia University, 2010
  • B.A., Economics, Concordia University, 2008

Research and teaching interests

Research 

  • Consumer behavior
  • Politics and public policy issues
  • Digital marketing
  • Sharing economy

Teaching

  • Digital marketing and analytics
  • Search engine marketing and optimization
  • Marketing management 
  • Marketing strategy (MBA)

Publications

  • Davidson, A., Meng, M., Tainsky, S., & Olsen, M. (2023). A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle. Sport Management Review.
  • Davidson, A., Gleim, M., Johnson, C., & Stevens, J. (2023). Gig worker typology and research agenda: Advancing research for frontline service providers. Journal of Service Theory & Practice, 33(5), 647-670.
  • Davidson, A., & Gleim, M. (2022). The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb. Journal of Marketing Theory & Practice, 31(4), 490-501.
  • Davidson, A., & Theriault, D. (2021). How consumer experience is shaped by the political orientation of service providers. Journal of Consumer Psychology, 31(4), 792-800.
  • Meng, M. D., & Davidson, A. (2020). A vote of competence: How a similar upbringing to political candidates influences voting choice. Journal of Public Policy & Marketing, 39(4), 396-411.
  • Davidson, A., Nepomuceno, M. V., & Laroche, M. (2019). Shame on you: When materialism leads to purchase intentions toward counterfeit products. Journal of Business Ethics, 155(2), 479-494.
  • Davidson, A., Habibi, M. R., & Laroche, M. (2018). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers. Journal of Business Research, 82, 364-372.
  • Davidson, A., & Laroche, M. (2018). Consumer preferences for human uniqueness in marketing communications. Journal of Marketing Communications, 24(5), 506-517.
  • Habibi, M. R., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113-121.
  • Davidson, A., & Laroche, M. (2016). Connecting the dots: How personal need for structure produces false consumer pattern perceptions. Marketing Letters, 27(2), 337-350.

Presentations

  • Gleim, M. & Davidson, A. (2023, May 22-23). Peer-to-peer equity: An examination of gig worker earnings and strategies to ensure fairness [Paper presentation]. 8th International Workshop on the Sharing Economy, Vienna, Austria.
  • Davidson, A. & Meng, M. (2023, February 9-11). Political identity and consumer reactions to service transgressions in the sharing economy [Poster presentation]. American Marketing Association Winter Academic Conference, Nashville, Tennessee, USA.
  • Gleim, M. & Davidson, A. (2022, February 18-20). Pricing in the gig economy: Investigating pricing strategies for male and female gig workers [Paper presentation]. American Marketing Association Winter Academic Conference, Las Vegas, Nevada, USA.
  • Davidson, A., Tainsky, S., Meng, M., & Olsen, M. (2021, June 3-5). Do excitement, winning, and losing impact risk-taking? Evidence from the National Hockey League [Paper presentation]. North American Society for Sport Management Conference.
  • Meng, M. & Davidson, A. (2019, June 6-8). How shared upbringing with political candidates influences voting [Paper presentation]. American Marketing Association Marketing and Public Policy Conference, Washington, D.C., USA.
  • Davidson, A. (2019, February 22-24). Gender price differences in Airbnb: Implications for service providers of the sharing economy [Paper presentation]. American Marketing Association Winter Academic Conference, Austin, Texas, USA.
  • Davidson, A. & Theriault, D. (2018, December 7). Are political conservatives more hospitable? The case of Airbnb [Paper presentation]. Symposium for Emerging Marketing Scholars, Utah State University, Logan, Utah, USA.
  • Davidson, A., Habibi, M. R & Laroche, M. (2017, October 26-29). Structure-seeking in the sharing economy [Poster presentation]. Association for Consumer Research Conference, San Diego, California, USA.
  • Habibi, M.R., Davidson, A., Laroche, M. & Jaliloghli, A. (2017, September 21-22). Cross-cultural comparisons and social perceptions of hosts in a peer-to-peer accommodation context [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.
  • Davidson, A., Habibi, M.R., & Laroche, M. (2016, October 27-29). Materialism and participation in sharing practices [Poster presentation]. Association for Consumer Research Conference, Berlin, Germany.
  • Granitz, N., Habibi, M.R., & Davidson, A. (2016, October 15-16). What motivates participation in the sharing economy [Paper presentation]. Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA.
  • Sultana, B. & Davidson, A. (2016, April 14-16). Funeral selfies: A tool for buffering existential anxieties [Paper presentation]. Kern Conference on Visual Communication, Rochester, New York, USA.
  • Davidson, A., Nepomuceno, M. & Laroche, M. (2015, October 1-3). Materialism and detectably counterfeited goods: The mediating role of embarrassment [Poster presentation]. Association for Consumer Research Conference, New Orleans, Louisiana, USA.
  • Davidson, A., Habibi, M.R. & Laroche, M. (2015, September 24-26). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.
  • Davidson, A. & Laroche, M. (2015, February 26-28). Innumeracy and the temporal frame of pro-social messages on donation likelihood [Poster presentation]. Society for Consumer Psychology Conference, Phoenix, Arizona, USA.
  • Davidson, A. & Laroche, M. (2014, October 23-25). Consumer patternicity: Investigating the influence of abstract mindsets on personal need for structure [Poster presentation]. Association for Consumer Research Conference, Baltimore, Maryland, USA.
  • Davidson, A. & Laroche, M. (2014, July 24-26). Self-construal, construal level and collaborative consumption in emerging and developed markets [Poster presentation]. Latin Association for Consumer Research Conference, Guadalajara, Mexico.

Awards

  • Bob and Raye Briscoe PhD Fellowship in Business Administration, 2016
  • Humberto Santos Scholarship in Business Administration, 2015
  • TD Bank Financial Group Fellowship in Business Education, 2013
  • Hydro-Quebec Scholarship, 2012
  • John Molson School of Business Fellowship, 2012

Courses taught by Alexander Davidson

Winter Term 2024 (current)

Fall Term 2023

Winter Term 2023

Fall Term 2022

Winter Term 2022