Alexander Davidson

Alexander Davidson

Title

Assistant Professor of Marketing

Phone

313-577-3446

Email

alexdavidson@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 213
Detroit, MI 48201

Website

LinkedIn, Google Scholar

Alexander Davidson

Academic Programs

  • Marketing

Research and teaching interests

Research 

  • Sharing economy and peer-to-peer platforms
  • Politics and public policy issues

Teaching

  • Digital marketing and analytics
  • Marketing management 

Education

  • Ph.D. (Marketing), John Molson School of Business, Concordia University, 2017
  • B.A. (Economics), Concordia University, 2008

Publications

  • Meng, M. D., & Davidson, A. (2020). "A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice," Journal of Public Policy & Marketing
  • Davidson, A., Nepomuceno, M. V., & Laroche, M. (2019). “Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products,” Journal of Business Ethics, 155(2), 479-494.
  • Davidson, A., Habibi, M. R., & Laroche, M. (2018). “Materialism and the Sharing Economy: A Cross-cultural Study of American and Indian Consumers,” Journal of Business Research, 82, 364-372.
  • Habibi, M. R., Davidson, A., & Laroche, M. (2017). “What Managers Should Know about the Sharing Economy,” Business Horizons, 60 (1), 113-121
  • Davidson, A., and Laroche, M. (2016). “Connecting the Dots: How Personal Need for Structure Produces False Consumer Pattern Perceptions,” Marketing Letters, 27 (2), 337-350
  • Davidson, A., & Laroche, M. (2016). “Consumer Preferences for Human Uniqueness in Marketing Communications,” Journal of Marketing Communications, 24 (5), 506-517

Presentations

  • Meng, M. & Davidson, A. "How Shared Upbringing with Political Candidates Influences Voting”, presented at the 2019 American Marketing Association Marketing and Public Policy Conference, Washington, D.C., USA, June 6-8, 2019.
  • Davidson, A. "Gender Price Differences in Airbnb: Implications for Service Providers of the Sharing Economy”, presented at the 2019 American Marketing Association Winter Academic Conference, Austin, Texas, USA, February 22-24, 2019.
  • Davidson, A. & Theriault, D. “Are Political Conservatives More Hospitable? The Case of Airbnb”, invited presentation at the 2018 Symposium for Emerging Marketing Scholars, Utah State University, Logan, Utah, USA, December 7, 2018.
  • Davidson, A., Habibi, M. R & Laroche, M. “Structure-Seeking in the Sharing Economy”, presented at the 2017 Association for Consumer Research Conference, San Diego, California, USA, October 26-29, 2017.
  • Habibi, M.R., Davidson, A., Laroche, M. and Jaliloghli, A. "Cross-Cultural Comparisons and Social Perceptions of Hosts in a Peer-to-Peer Accommodation Context", presented at the 2017 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 21-22, 2017.
  • Davidson, A., Habibi, M.R., and Laroche, M. "Materialism and Participation in Sharing Practices", poster presented at the 2016 Association for Consumer Research Conference, Berlin, Germany, October 27-29, 2016.
  • Granitz, N., Habibi, M.R., and Davidson, A. "What Motivates Participation in the Sharing Economy", presented at the Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA, October 15-16, 2016.
  • Sultana, B. and Davidson, A. "Funeral Selfies: A Tool for Buffering Existential Anxieties", presented at the 7th Kern Conference on Visual Communication, Rochester, New York, USA, April 14-16, 2016.
  • Davidson, A., Nepomuceno, M. and Laroche, M. “Materialism and Detectably Counterfeited Goods: The Mediating Role of Embarrassment,” poster presented at the 2015 Association for Consumer Research Conference, New Orleans, Louisiana, USA, October 1-3, 2015.
  • Davidson, A., Habibi, M.R. and Laroche, M. "Materialism and the Sharing Economy: A Cross-Cultural Study of American and Indian Consumers", presented at the 2015 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 24-26, 2015.
  • Davidson, A. and Laroche, M. “Innumeracy and the Temporal Frame of Pro-Social
    Messages on Donation Likelihood,” poster presented at the 2015 Society for Consumer Psychology Conference, Phoenix, Arizona, USA, February 26-28, 2015.
  • Davidson, A. and Laroche, M. “Consumer Patternicity: Investigating the Influence of
    Abstract Mindsets on Personal Need for Structure,” poster presented at the 2014 Association for Consumer Research Conference, Baltimore, Maryland, USA, October 23-25, 2014.
  • Davidson, A. and Laroche, M. “Self-Construal, Construal Level and Collaborative
    Consumption in Emerging and Developed Markets,” poster presented at the 2014 Latin Association for Consumer Research Conference 2014, Guadalajara, Mexico, July 24-26, 2014.

Awards

  • Bob and Raye Briscoe PhD Fellowship in Business Administration, 2016
  • Humberto Santos Scholarship in Business Administration, 2015
  • TD Bank Financial Group Fellowship in Business Education, 2013
  • Hydro-Quebec Scholarship, 2012
  • John Molson School of Business Fellowship, 2012