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Alexander Davidson

Title

Assistant Professor of Marketing

Phone

313-577-3446

Email

alexdavidson@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 213
Detroit, MI 48201

Website

LinkedIn, Google Scholar

Alexander Davidson

Academic Programs

Marketing

Research and teaching interests

Research

Sharing economy and peer-to-peer platforms
Politics and public policy issues

Teaching

Digital marketing and analytics
Marketing management
Marketing strategy (MBA)

Education

Ph.D. (Marketing), John Molson School of Business, Concordia University, 2017
B.A. (Economics), Concordia University, 2008

Publications

Davidson, A., & Theriault, D. (2021). “How Consumer Experience Is Shaped by the Political Orientation of Service Providers,” Journal of Consumer Psychology.
Meng, M. D., & Davidson, A. (2020). "A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice," Journal of Public Policy & Marketing, 39(4), 396-411.
Davidson, A., Nepomuceno, M. V., & Laroche, M. (2019). “Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products,” Journal of Business Ethics, 155(2), 479-494.
Davidson, A., Habibi, M. R., & Laroche, M. (2018). “Materialism and the Sharing Economy: A Cross-cultural Study of American and Indian Consumers,” Journal of Business Research, 82, 364-372.
Habibi, M. R., Davidson, A., & Laroche, M. (2017). “What Managers Should Know about the Sharing Economy,” Business Horizons, 60 (1), 113-121.
Davidson, A., & Laroche, M. (2016). “Connecting the Dots: How Personal Need for Structure Produces False Consumer Pattern Perceptions,” Marketing Letters, 27 (2), 337-350.
Davidson, A., & Laroche, M. (2016). “Consumer Preferences for Human Uniqueness in Marketing Communications,” Journal of Marketing Communications, 24 (5), 506-517.

Presentations

Davidson, A., Tainsky, S., Meng, M., & Olsen, M. “Do Excitement, Winning, and Losing Impact Risk-Taking? Evidence from the National Hockey League,” accepted presentation at the North American Society for Sport Management Conference, June 3-5, 2021.
Meng, M. & Davidson, A. "How Shared Upbringing with Political Candidates Influences Voting”, presented at the 2019 American Marketing Association Marketing and Public Policy Conference, Washington, D.C., USA, June 6-8, 2019.
Davidson, A. "Gender Price Differences in Airbnb: Implications for Service Providers of the Sharing Economy”, presented at the 2019 American Marketing Association Winter Academic Conference, Austin, Texas, USA, February 22-24, 2019.
Davidson, A. & Theriault, D. “Are Political Conservatives More Hospitable? The Case of Airbnb”, invited presentation at the 2018 Symposium for Emerging Marketing Scholars, Utah State University, Logan, Utah, USA, December 7, 2018.
Davidson, A., Habibi, M. R & Laroche, M. “Structure-Seeking in the Sharing Economy”, presented at the 2017 Association for Consumer Research Conference, San Diego, California, USA, October 26-29, 2017.
Habibi, M.R., Davidson, A., Laroche, M. and Jaliloghli, A. "Cross-Cultural Comparisons and Social Perceptions of Hosts in a Peer-to-Peer Accommodation Context", presented at the 2017 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 21-22, 2017.
Davidson, A., Habibi, M.R., and Laroche, M. "Materialism and Participation in Sharing Practices", poster presented at the 2016 Association for Consumer Research Conference, Berlin, Germany, October 27-29, 2016.
Granitz, N., Habibi, M.R., and Davidson, A. "What Motivates Participation in the Sharing Economy", presented at the Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA, October 15-16, 2016.
Sultana, B. and Davidson, A. "Funeral Selfies: A Tool for Buffering Existential Anxieties", presented at the 7th Kern Conference on Visual Communication, Rochester, New York, USA, April 14-16, 2016.
Davidson, A., Nepomuceno, M. and Laroche, M. “Materialism and Detectably Counterfeited Goods: The Mediating Role of Embarrassment,” poster presented at the 2015 Association for Consumer Research Conference, New Orleans, Louisiana, USA, October 1-3, 2015.
Davidson, A., Habibi, M.R. and Laroche, M. "Materialism and the Sharing Economy: A Cross-Cultural Study of American and Indian Consumers", presented at the 2015 Royal Bank International Research Seminar, Montreal, Quebec, Canada, September 24-26, 2015.
Davidson, A. and Laroche, M. “Innumeracy and the Temporal Frame of Pro-Social
Messages on Donation Likelihood,” poster presented at the 2015 Society for Consumer Psychology Conference, Phoenix, Arizona, USA, February 26-28, 2015.
Davidson, A. and Laroche, M. “Consumer Patternicity: Investigating the Influence of
Abstract Mindsets on Personal Need for Structure,” poster presented at the 2014 Association for Consumer Research Conference, Baltimore, Maryland, USA, October 23-25, 2014.
Davidson, A. and Laroche, M. “Self-Construal, Construal Level and Collaborative
Consumption in Emerging and Developed Markets,” poster presented at the 2014 Latin Association for Consumer Research Conference 2014, Guadalajara, Mexico, July 24-26, 2014.