Alexander Davidson
Title
Assistant Professor of Marketing
Office
Mike Ilitch School of Business
2771 Woodward Avenue
Room 213
Detroit, MI 48201
Alexander Davidson
Academic Programs
- Marketing
Education
- Ph.D. (Marketing), John Molson School of Business, Concordia University, 2017
- B.A. (Economics), Concordia University, 2008
Research and teaching interests
Research
- Sharing economy and peer-to-peer platforms
- Politics and public policy issues
Teaching
- Digital marketing and analytics
- Search engine marketing and optimization
- Marketing management
- Marketing strategy (MBA)
Publications
- Davidson, A., Gleim, M., Johnson, C., & Stevens, J. (2023). Gig worker typology and research agenda: Advancing research for frontline service providers. Journal of Service Theory & Practice
- Davidson, A., & Gleim, M. (2022). The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb. Journal of Marketing Theory & Practice.
- Davidson, A., & Theriault, D. (2021). How consumer experience is shaped by the political orientation of service providers. Journal of Consumer Psychology, 31(4), 792-800.
- Meng, M. D., & Davidson, A. (2020). A vote of competence: How a similar upbringing to political candidates influences voting choice. Journal of Public Policy & Marketing, 39(4), 396-411.
- Davidson, A., Nepomuceno, M. V., & Laroche, M. (2019). Shame on you: When materialism leads to purchase intentions toward counterfeit products. Journal of Business Ethics, 155(2), 479-494.
- Davidson, A., Habibi, M. R., & Laroche, M. (2018). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers. Journal of Business Research, 82, 364-372.
- Davidson, A., & Laroche, M. (2018). Consumer preferences for human uniqueness in marketing communications. Journal of Marketing Communications, 24(5), 506-517.
- Habibi, M. R., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113-121.
This paper is featured as a partner article in Harvard Business Review. - Davidson, A., & Laroche, M. (2016). Connecting the dots: How personal need for structure produces false consumer pattern perceptions. Marketing Letters, 27(2), 337-350.
Presentations
- Gleim, M. & Davidson, A. (2023, May 22-23). Peer-to-peer equity: An examination of gig worker earnings and strategies to ensure fairness [Paper presentation]. 8th International Workshop on the Sharing Economy, Vienna, Austria.
- Davidson, A. & Meng, M. (2023, February 9-11). Political identity and consumer reactions to service transgressions in the sharing economy [Poster presentation]. American Marketing Association Winter Academic Conference, Nashville, Tennessee, USA.
- Gleim, M. & Davidson, A. (2022, February 18-20). Pricing in the gig economy: Investigating pricing strategies for male and female gig workers [Paper presentation]. American Marketing Association Winter Academic Conference, Las Vegas, Nevada, USA.
- Davidson, A., Tainsky, S., Meng, M., & Olsen, M. (2021, June 3-5). Do excitement, winning, and losing impact risk-taking? Evidence from the National Hockey League [Paper presentation]. North American Society for Sport Management Conference.
- Meng, M. & Davidson, A. (2019, June 6-8). How shared upbringing with political candidates influences voting [Paper presentation]. American Marketing Association Marketing and Public Policy Conference, Washington, D.C., USA.
- Davidson, A. (2019, February 22-24). Gender price differences in Airbnb: Implications for service providers of the sharing economy [Paper presentation]. American Marketing Association Winter Academic Conference, Austin, Texas, USA.
- Davidson, A. & Theriault, D. (2018, December 7). Are political conservatives more hospitable? The case of Airbnb [Paper presentation]. Symposium for Emerging Marketing Scholars, Utah State University, Logan, Utah, USA.
- Davidson, A., Habibi, M. R & Laroche, M. (2017, October 26-29). Structure-seeking in the sharing economy [Poster presentation]. Association for Consumer Research Conference, San Diego, California, USA.
- Habibi, M.R., Davidson, A., Laroche, M. & Jaliloghli, A. (2017, September 21-22). Cross-cultural comparisons and social perceptions of hosts in a peer-to-peer accommodation context [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.
- Davidson, A., Habibi, M.R., & Laroche, M. (2016, October 27-29). Materialism and participation in sharing practices [Poster presentation]. Association for Consumer Research Conference, Berlin, Germany.
- Granitz, N., Habibi, M.R., & Davidson, A. (2016, October 15-16). What motivates participation in the sharing economy [Paper presentation]. Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA.
- Sultana, B. & Davidson, A. (2016, April 14-16). Funeral selfies: A tool for buffering existential anxieties [Paper presentation]. Kern Conference on Visual Communication, Rochester, New York, USA.
- Davidson, A., Nepomuceno, M. & Laroche, M. (2015, October 1-3). Materialism and detectably counterfeited goods: The mediating role of embarrassment [Poster presentation]. Association for Consumer Research Conference, New Orleans, Louisiana, USA.
- Davidson, A., Habibi, M.R. & Laroche, M. (2015, September 24-26). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.
- Davidson, A. & Laroche, M. (2015, February 26-28). Innumeracy and the temporal frame of pro-social messages on donation likelihood [Poster presentation]. Society for Consumer Psychology Conference, Phoenix, Arizona, USA.
- Davidson, A. & Laroche, M. (2014, October 23-25). Consumer patternicity: Investigating the influence of abstract mindsets on personal need for structure [Poster presentation]. Association for Consumer Research Conference, Baltimore, Maryland, USA.
- Davidson, A. & Laroche, M. (2014, July 24-26). Self-construal, construal level and collaborative consumption in emerging and developed markets [Poster presentation]. Latin Association for Consumer Research Conference, Guadalajara, Mexico.
Awards
- Bob and Raye Briscoe PhD Fellowship in Business Administration, 2016
- Humberto Santos Scholarship in Business Administration, 2015
- TD Bank Financial Group Fellowship in Business Education, 2013
- Hydro-Quebec Scholarship, 2012
- John Molson School of Business Fellowship, 2012
