Alexander Davidson

Ph.D., Marketing, John Molson School of Business, Concordia University, 2017

M.S., Marketing, John Molson School of Business, Concordia University, 2010

B.A., Economics, Concordia University, 2008

Research 

Digital marketing and consumer behavior

Politics and public policy issues

Sharing economy

Teaching

Digital marketing and analytics

Marketing theory

Davidson, A (2024). Countering search ad avoidance: How political orientation affects trust in search advertising. Journal of Advertising, 1-17.

Gleim, M. & Davidson, A. (2024). Collaborative consumption providers: Examining the roles, classifications, and earnings of gig workers. In P. A. Albinsson, B. Y. Perera, & S. J. Lawson (Ed.), Understanding Collaborative Consumption (pp. 142-153). Edward Elgar Publishing Ltd.

Davidson, A., Meng, M., Tainsky, S., & Olsen, M. (2024). A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle. Sport Management Review, 27(2), 280-299.

Davidson, A., Gleim, M., Johnson, C., & Stevens, J. (2023). Gig worker typology and research agenda: Advancing research for frontline service providers. Journal of Service Theory & Practice, 33(5), 647-670.

Davidson, A., & Gleim, M. (2023). The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb. Journal of Marketing Theory & Practice, 31(4), 490-501.

Davidson, A., & Theriault, D. (2021). How consumer experience is shaped by the political orientation of service providers. Journal of Consumer Psychology, 31(4), 792-800.

Meng, M. D., & Davidson, A. (2020). A vote of competence: How a similar upbringing to political candidates influences voting choice. Journal of Public Policy & Marketing, 39(4), 396-411.

Davidson, A., Nepomuceno, M. V., & Laroche, M. (2019). Shame on you: When materialism leads to purchase intentions toward counterfeit products. Journal of Business Ethics, 155(2), 479-494.

Davidson, A., Habibi, M. R., & Laroche, M. (2018). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers. Journal of Business Research, 82, 364-372.

Davidson, A., & Laroche, M. (2018). Consumer preferences for human uniqueness in marketing communications. Journal of Marketing Communications, 24(5), 506-517.

Habibi, M. R., Davidson, A., & Laroche, M. (2017). What managers should know about the sharing economy. Business Horizons, 60(1), 113-121.

Davidson, A., & Laroche, M. (2016). Connecting the dots: How personal need for structure produces false consumer pattern perceptions. Marketing Letters, 27(2), 337-350.

Guest Professor, KEIO University, Tokyo, Japan, 2025

MISB Summer Research Grant, 2024

Visiting Scholar, ANA Educational Foundation’s Visiting Professor Program, 2024

Visiting Scholar, University of Seoul, Seoul, Republic of Korea, 2023

Bob and Raye Briscoe PhD Fellowship in Business Administration, 2016

Humberto Santos Scholarship in Business Administration, 2015

TD Bank Financial Group Fellowship in Business Education, 2013

Hydro-Quebec Scholarship, 2012

John Molson School of Business Fellowship, 2012

Lawson, S., Albinsson, P., Yasanthi Perera, B., Gleim, M., Davidson, A., Griffiths, M., & Peterson, M. (2025, May 21-23). The future of the sharing economy and collaborative consumption [Special session]. Academy of Marketing Science Annual Conference, Montreal, Quebec, Canada.

Davidson, A. & Gleim, M. (2024, September 26-28). How political orientation and search construal affect trust in search advertising [Poster presentation]. Association for Consumer Research Conference, Paris, France.

Gleim, M. & Davidson, A. (2023, May 22-23). Peer-to-peer equity: An examination of gig worker earnings and strategies to ensure fairness [Paper presentation]. 8th International Workshop on the Sharing Economy, Vienna, Austria.

Davidson, A. & Meng, M. (2023, February 9-11). Political identity and consumer reactions to service transgressions in the sharing economy [Poster presentation]. American Marketing Association Winter Academic Conference, Nashville, Tennessee, USA.

Gleim, M. & Davidson, A. (2022, February 18-20). Pricing in the gig economy: Investigating pricing strategies for male and female gig workers [Paper presentation]. American Marketing Association Winter Academic Conference, Las Vegas, Nevada, USA.

Davidson, A., Tainsky, S., Meng, M., & Olsen, M. (2021, June 3-5). Do excitement, winning, and losing impact risk-taking? Evidence from the National Hockey League [Paper presentation]. North American Society for Sport Management Conference.

Meng, M. & Davidson, A. (2019, June 6-8). How shared upbringing with political candidates influences voting [Paper presentation]. American Marketing Association Marketing and Public Policy Conference, Washington, D.C., USA.

Davidson, A. (2019, February 22-24). Gender price differences in Airbnb: Implications for service providers of the sharing economy [Paper presentation]. American Marketing Association Winter Academic Conference, Austin, Texas, USA.

Davidson, A. & Theriault, D. (2018, December 7). Are political conservatives more hospitable? The case of Airbnb [Paper presentation]. Symposium for Emerging Marketing Scholars, Utah State University, Logan, Utah, USA.

Davidson, A., Habibi, M. R & Laroche, M. (2017, October 26-29). Structure-seeking in the sharing economy [Poster presentation]. Association for Consumer Research Conference, San Diego, California, USA.

Habibi, M.R., Davidson, A., Laroche, M. & Jaliloghli, A. (2017, September 21-22). Cross-cultural comparisons and social perceptions of hosts in a peer-to-peer accommodation context [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.

Davidson, A., Habibi, M.R., & Laroche, M. (2016, October 27-29). Materialism and participation in sharing practices [Poster presentation]. Association for Consumer Research Conference, Berlin, Germany.

Granitz, N., Habibi, M.R., & Davidson, A. (2016, October 15-16). What motivates participation in the sharing economy [Paper presentation]. Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, California, USA.

Sultana, B. & Davidson, A. (2016, April 14-16). Funeral selfies: A tool for buffering existential anxieties [Paper presentation]. Kern Conference on Visual Communication, Rochester, New York, USA.

Davidson, A., Nepomuceno, M. & Laroche, M. (2015, October 1-3). Materialism and detectably counterfeited goods: The mediating role of embarrassment [Poster presentation]. Association for Consumer Research Conference, New Orleans, Louisiana, USA.

Davidson, A., Habibi, M.R. & Laroche, M. (2015, September 24-26). Materialism and the sharing economy: A cross-cultural study of American and Indian consumers [Paper presentation]. Royal Bank International Research Seminar, Montreal, Quebec, Canada.

Davidson, A. & Laroche, M. (2015, February 26-28). Innumeracy and the temporal frame of pro-social messages on donation likelihood [Poster presentation]. Society for Consumer Psychology Conference, Phoenix, Arizona, USA.

Davidson, A. & Laroche, M. (2014, October 23-25). Consumer patternicity: Investigating the influence of abstract mindsets on personal need for structure [Poster presentation]. Association for Consumer Research Conference, Baltimore, Maryland, USA.

Davidson, A. & Laroche, M. (2014, July 24-26). Self-construal, construal level and collaborative consumption in emerging and developed markets [Poster presentation]. Latin Association for Consumer Research Conference, Guadalajara, Mexico.