Kevin Ketels

Kevin Ketels

Title

Part-Time Faculty in Marketing and GSCM

Phone

313-577-4525

Email

krk@wayne.edu

Website

http://kyrrismarketing.com/

Kevin Ketels

Academic Programs

  • Marketing

Research and teaching interests

  • Marketing Strategy
  • Marketing Management
  • Advertising
  • Public Relations
  • Global Supply Chain Management 

Education

  • M.S., Boston University, 1997
  • B.A., Michigan State University, 1993 

Biography

Kevin Ketels is a part-time faculty member in marketing and global supply chain management. He is president and founder of Kyrris Marketing, a strategic marketing and communications agency in Detroit, Michigan, that serves clients nationally in the healthcare, manufacturing, consumer retail, education and government sectors. Kevin has more than twenty-three years of corporate marketing management experience at companies including Dell Financial Services in Round Rock, Texas, and State Street Corp in Boston, Massachusetts, as well as his own agency practice. For ten years, Kevin also served as the CEO of KMED LLC, a national healthcare services company. KMED operated a clinical research site management organization serving many of the largest pharmaceutical companies globally and also provided healthcare inventory management solutions to hospitals and pharmacies throughout the United States.

Professional experience

  • President, Kyrris Marketing, 2015 – present
  • CEO, KMED LLC, 2006 – 2015
  • Senior Marketing Manager, Dell Financial Services, 2003 – 2006
  • Marketing and Sales Communication Manager, Assistant Vice President, State Street Corp, 1999 – 2002
  • Marketing Coordinator, Aquarius Productions, 1998-1999
  • Program Associate, Michigan 4C Association, 1994-1996

Memberships

  • Detroit Regional Chamber of Commerce
  • Automation Alley
  • Detroit Chinese Business Association
  • Asian Pacific American Chamber of Commerce
  • Sterling Heights Regional Chamber of Commerce
  • National Entrepreneurs Association

 

Presentations

  • The New Facebook Algorithm and What It Means for Marketers, panel moderator for the Detroit Regional Chamber of Commerce, Digital Marketing Secrets Revealed Conference, 2018
  • Social Media Marketing Update, National Entrepreneurs Association, 2018
  • Social Media Workshop for Non-Profits: Connecting with Your Audience and Communicating Your Impact, Neighborhood Service Organization, 2018
  • Strategy Planning for Entrepreneurs, Bamboo Detroit, 2018
  • Influencer Marketing: Find the Poets, Artists and Adventurers and Catch their Glow, Digital Summit Detroit, 2017
  • Marketing Strategy Planning for Entrepreneurs, South East Michigan Entrepreneurs Association, 2017
  • Communicating your Impact: Building a Communications Plan with Stories and Data, Skillman Foundation Grantees, 2017
  • Influencer Marketing, Startup Week Conference, Masonic Temple, 2017
  • Marketing Strategies for Emerging Companies, Small Business Week Expo, Detroit SCORE, 2017
  • Influencer Marketing, Sterling Heights Regional Chamber of Commerce, Sales & Marketing Conference, 2017
  • Social Media Usage for Study Subject Recruitment, Allegheny-Singer Research Institute, 2017
  • Business Development for Clinical Research Sites, Allegheny-Singer Research Institute, 2016
  • Developing Effective Social Media Content, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2015
  • Developing Effective Social Media Content, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2014
  • Boost Your Happiness at Work through Better Interpersonal Communication, Society of Research Administrators, Michigan Chapter Annual Conference, 2014
  • Social Media Basics for Study Subject Recruitment, Southeast Michigan SoCRA Chapter annual conference, 2013
  • Re-evaluating Digital Recruitment Tactics, MAGI 2013 Clinical Research Conference West, 2013
  • SoCRA Social Media Subject Recruitment Survey & Effectiveness in Clinical Research, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2013
  • Entertain, Engage & Inspire: Social Media Use for Study Subject Recruitment, Society of Research Administrators Michigan Conference, 2013
  • Marketing & Business Development for Sites, MAGI 2013 Clinical Research Conference East, 2013
  • Site Subject Recruitment Planning and Implementation, SoCRA Annual Meeting, 2012
  • Subject Recruiting by Sites: Planning & implementing effective recruiting campaigns, MAGI 2011 Clinical Research Conference East, 2011
  • Marketing & Business Development for Clinical Research Sites, SRA International Annual Meeting, 2010
  • Social Media Uses for Study Subject Recruitment, Society of Research Administrators Michigan Chapter Meeting, 2010
  • Buying Media for Subject Advertising and Marketing & Business Development for Sites, 2010 Clinical Research Conference East, 2010
  • Subject Recruitment Campaign Utilizing Advertising, Society of Research Administrators Joint Northeast Midwest Section Meeting, 2010
  • Subject Recruiting: Planning & implementing effective recruiting programs, MAGI 2009 Clinical Research Conference East, 2009

 

150 years in the heart of Detroit