Kevin Ketels

Kevin Ketels


Lecturer in Global Supply Chain Management





Mike Ilitch School of Business
2771 Woodward Avenue
Room 207
Detroit, MI 48201


Kevin Ketels

Academic Programs

  • Global supply chain management

Research and teaching interests

  • Global Supply Chain Management
  • Healthcare Supply Chain Management
  • Healthcare Technology
  • Clinical Research Site Administration and Study Subject Recruitment
  • Marketing Strategy



  • M.S., Boston University, 1997
  • B.A., Michigan State University, 1993 


Kevin Ketels is a Lecturer in global supply chain management. For ten years, Kevin served as the CEO of KMED LLC. KMED Inventory offered health care inventory management services to hospitals and pharmacies nationally. KMED Research was a clinical research site management organization that operated clinical trials in SE Michigan on behalf of most global pharmaceutical companies.

 Kevin is president and founder of Kyrris Marketing, a strategic marketing and communications agency in Detroit, Michigan, that serves clients nationally in the healthcare, technology, manufacturing, consumer product, education and government sectors. Kevin has more than twenty-three years of corporate marketing management experience at companies including Dell Financial Services in Round Rock, Texas, and State Street Corp in Boston, Massachusetts, as well as his own agency practice. 

Professional experience

  • Lecturer and part-time faculty, Wayne State University, 2007 – present 
  • President, Kyrris Marketing, 2015 – present
  • CEO, KMED LLC, 2006 – 2015
  • Senior Marketing Manager, Dell Financial Services, 2003 – 2006
  • Marketing and Sales Communication Manager, Assistant Vice President, State Street Corp, 1999 – 2002
  • Marketing Coordinator, Aquarius Productions, 1998-1999
  • Program Associate, Michigan 4C Association, 1994-1996


  • Michigan Association of Healthcare Reseource and Materials Management
  • National Entrepreneurs Association, Board Member





  • What do you need to create a business plan? Marketing a Business in the Era of Social Media. Marketing a Business 101, National Microloan Conference, 2019
  • Social Media & Business Development: Make it Personal, Yemini American Chamber of Commerce, 2019
  • Marketing Strategy, Michigan Women Forward Workshop, 2019
  • Marketing Strategy, Michigan Women Forward Workshop, 2018
  • Communicating Your Impact with Data, Youth Development Resource Council, Annual Conference, 2018
  • Consumers Want More: Values-based Marketing, Detroit Startup Week Conference, 2018
  • The Social Media Squeeze: Response by the Clinical Research Industry to Changes at Facebook, Society of Clinical Research Associates, 2018
  • The New Facebook Algorithm and What It Means for Marketers, panel moderator for the Detroit Regional Chamber of Commerce, Digital Marketing Secrets Revealed Conference, 2018
  • Social Media Marketing Update, National Entrepreneurs Association, 2018
  • Social Media Workshop for Non-Profits: Connecting with Your Audience and Communicating Your Impact, Neighborhood Service Organization, 2018
  • Strategy Planning for Entrepreneurs, Bamboo Detroit, 2018
  • Influencer Marketing: Find the Poets, Artists and Adventurers and Catch their Glow, Digital Summit Detroit, 2017
  • Marketing Strategy Planning for Entrepreneurs, South East Michigan Entrepreneurs Association, 2017
  • Communicating your Impact: Building a Communications Plan with Stories and Data, Skillman Foundation Grantees, 2017
  • Influencer Marketing, Startup Week Conference, Masonic Temple, 2017
  • Marketing Strategies for Emerging Companies, Small Business Week Expo, Detroit SCORE, 2017
  • Influencer Marketing, Sterling Heights Regional Chamber of Commerce, Sales & Marketing Conference, 2017
  • Social Media Usage for Study Subject Recruitment, Allegheny-Singer Research Institute, 2017
  • Business Development for Clinical Research Sites, Allegheny-Singer Research Institute, 2016
  • Developing Effective Social Media Content, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2015
  • Developing Effective Social Media Content, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2014
  • Boost Your Happiness at Work through Better Interpersonal Communication, Society of Research Administrators, Michigan Chapter Annual Conference, 2014
  • Social Media Basics for Study Subject Recruitment, Southeast Michigan SoCRA Chapter annual conference, 2013
  • Re-evaluating Digital Recruitment Tactics, MAGI 2013 Clinical Research Conference West, 2013
  • SoCRA Social Media Subject Recruitment Survey & Effectiveness in Clinical Research, SoCRA Harnessing Social Media to Advance Clinical Research Conference, 2013
  • Entertain, Engage & Inspire: Social Media Use for Study Subject Recruitment, Society of Research Administrators Michigan Conference, 2013
  • Marketing & Business Development for Sites, MAGI 2013 Clinical Research Conference East, 2013
  • Site Subject Recruitment Planning and Implementation, SoCRA Annual Meeting, 2012
  • Subject Recruiting by Sites: Planning & implementing effective recruiting campaigns, MAGI 2011 Clinical Research Conference East, 2011
  • Marketing & Business Development for Clinical Research Sites, SRA International Annual Meeting, 2010
  • Social Media Uses for Study Subject Recruitment, Society of Research Administrators Michigan Chapter Meeting, 2010
  • Buying Media for Subject Advertising and Marketing & Business Development for Sites, 2010 Clinical Research Conference East, 2010
  • Subject Recruitment Campaign Utilizing Advertising, Society of Research Administrators Joint Northeast Midwest Section Meeting, 2010
  • Subject Recruiting: Planning & implementing effective recruiting programs, MAGI 2009 Clinical Research Conference East, 2009