Sujay Dutta

Sujay Dutta


Professor of Marketing





Mike Ilitch School of Business
2771 Woodward Avenue
Room 271
Detroit, MI 48201

Academic Programs

  • Marketing

Sujay Dutta


Professional experience

  • Assistant Professor of Marketing, John Carroll University, 2004-2006
  • Senior Geologist, Hindustan Copper Limited, India, 1997-1999


  • Association for Consumer Research
  • American Marketing Association



  • Ph.D. (Marketing), Louisiana State University
  • M.S. in Geology, University of Calcutta, India
  • B.S. (major in Geology), Presidency College, Calcutta, India

Research and teaching interests


  • Behavioral implications of marketplace signals
  • Behavioral issues in pricing


  • Marketing Management
  • Marketing Strategy
  • Marketing Research
  • Marketing Engineering



  • Krishnan, Balaji C., Sujay Dutta and Subhash Jha (2013) "Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure," Journal of Retailing, 89 (1): 105-113;DOI:
  • Dutta, Sujay (2012) "Vulnerability to Low Price Signals: An Experimental Study of Effectiveness of Genuine and False Signals," Journal of Retailing, 88 (1): 156-167.
  • Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011) "Regret from Post-purchase Discovery of Lower Prices: Do Price Refunds Help?" Journal of Marketing, 75 (November): 124-138; DOI:
  • Dutta, Sujay and Chris Pullig(2011) "Effectiveness of Corporate Responses to Brand Crises: The Role of Crisis Type," Journal of Business Research, 64 (12): 1281-1287, DOI:
  • Biswas, Dipayan, Sujay Dutta and Abhijit Biswas (2009) "Individual Effects of Product Quality Signals in the Presence versus Absence of Other Signals: Differential Effects across Brick-and-mortar and Online Settings," Journal of Product and Brand Management, 18 (7): 487-496.
  • Yagci, Mehmet, Abhijit Biswas and Sujay Dutta (2009) "The Effects of Comparative Advertising Format on Consumer Responses: The Moderating Effects of Brand Image and Attribute Relevance," Journal of Business Research, 62 (8): 768-774.
  • Dutta, Sujay, and Sandeep Bhowmick (2009) "Consumer Responses to Offline and Online Low Price Signals: The Role of Cognitive Elaboration," Journal of Business Research, 62 (6): 629-635.
  • Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007) "Low Price Signal Default: An Empirical Investigation of its Consequences," Journal of the Academy of Marketing Science, 35: 76-88.
  • Biswas, Abhijit, Sujay Dutta and Chris Pullig (2006) "Low Price Guarantees as Signals of Lowest Price: The Moderating Role of Perceived Price Dispersion," Journal of Retailing, 82 (3): 245-257.
  • Dutta, Sujay and Abhijit Biswas (2005) "Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level," Journal of Retailing, 81 (4): 283-291.


Ronald F. Shuman Award for best graduate student paper in Management History, 2001 Academy of Management Conference

Courses taught by Sujay Dutta

Fall Term 2024 (future)

Winter Term 2024

Fall Term 2023

Winter Term 2023

Fall Term 2022

Winter Term 2022