Sujay Dutta
Professor of Marketing
Get in touch
Phone
313-577-4496Office
Mike Ilitch School of Business
2771 Woodward Avenue
Room 271
Detroit, MI 48201
Get to know Sujay Dutta
Biography
Sujay Dutta is an Assistant Professor of marketing at the Mike Ilitch School of Business, dedicated to advancing research and practical knowledge in marketing. With prior experience as a Senior Geologist at Hindustan Copper Limited in India, Sujay brings a unique interdisciplinary perspective to their teaching and research. An active member of the Association for Consumer Research and the American Marketing Association, he strives to create value in business education and practice through impactful research and real-world insights.
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- Ph.D. (Marketing), Louisiana State University
- M.S. in Geology, University of Calcutta, India
- B.S. (major in Geology), Presidency College, Calcutta, India
Research
- Behavioral implications of marketplace signals
- Behavioral issues in pricing
Teaching
- Marketing Management
- Marketing Strategy
- Marketing Research
- Marketing Engineering
- Krishnan, Balaji C., Sujay Dutta and Subhash Jha (2013) "Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure," Journal of Retailing, 89 (1): 105-113;DOI: http://dx.doi.org/10.1016/j.jretai.2012.11.001.
- Dutta, Sujay (2012) "Vulnerability to Low Price Signals: An Experimental Study of Effectiveness of Genuine and False Signals," Journal of Retailing, 88 (1): 156-167. http://dx.doi.org/DOI:10.1016/j.jretai.2011.08.003.
- Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011) "Regret from Post-purchase Discovery of Lower Prices: Do Price Refunds Help?" Journal of Marketing, 75 (November): 124-138; DOI: http://dx.doi.org/10.1509/jm.10.0271.
- Dutta, Sujay and Chris Pullig(2011) "Effectiveness of Corporate Responses to Brand Crises: The Role of Crisis Type," Journal of Business Research, 64 (12): 1281-1287, DOI: http://dx.doi.org/10.1016/j.jbusres.2011.01.013.
- Biswas, Dipayan, Sujay Dutta and Abhijit Biswas (2009) "Individual Effects of Product Quality Signals in the Presence versus Absence of Other Signals: Differential Effects across Brick-and-mortar and Online Settings," Journal of Product and Brand Management, 18 (7): 487-496.
- Yagci, Mehmet, Abhijit Biswas and Sujay Dutta (2009) "The Effects of Comparative Advertising Format on Consumer Responses: The Moderating Effects of Brand Image and Attribute Relevance," Journal of Business Research, 62 (8): 768-774.
- Dutta, Sujay, and Sandeep Bhowmick (2009) "Consumer Responses to Offline and Online Low Price Signals: The Role of Cognitive Elaboration," Journal of Business Research, 62 (6): 629-635.
- Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007) "Low Price Signal Default: An Empirical Investigation of its Consequences," Journal of the Academy of Marketing Science, 35: 76-88.
- Biswas, Abhijit, Sujay Dutta and Chris Pullig (2006) "Low Price Guarantees as Signals of Lowest Price: The Moderating Role of Perceived Price Dispersion," Journal of Retailing, 82 (3): 245-257.
- Dutta, Sujay and Abhijit Biswas (2005) "Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level," Journal of Retailing, 81 (4): 283-291.
Ronald F. Shuman Award for best graduate student paper in Management History, 2001 Academy of Management Conference