Sujay Dutta

• Ph.D. (Marketing), Louisiana State University
• M.S. in Geology, University of Calcutta, India
• B.S. (major in Geology), Presidency College, Calcutta, India

Research

• Behavioral implications of marketplace signals
• Behavioral issues in pricing
• Consumer perceptions related to brand crisis

Current Teaching

• Strategic Marketing (MBA Core)
• Marketing Analytics (MS in Data Science in Business Core)
• Consumer Behavior (Doctoral Course)

• Naseem, Nayyer, Sujay Dutta and Attila Yaprak (2024) “Finding the Sweet Spots: Optimizing Compensation in Proactive Service Recovery,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 37(1).
• Banerjee, Somak, Sujay Dutta, Abhijit Biswas, and Hyokjin Kwak (2024) “The Impact of Consumer Expectations and Familiarity on Deceptive Pricing in Advertising: A View from Drip Pricing Practice,” International Journal of Advertising, 43 (2): 254-285; DOI: https://doi.org/10.1080/02650487.2023.2282868.
• Koksal, Ahmet, Aaron Johnson, Somak Banerjee, and Sujay Dutta (2023) “The Effect of Evidence in Nonprofit Donation Requests: How Does Mindset Play a Role?” Journal of Marketing Communications, 29 (6): 597-615; DOI: 10.1080/13527266.2022.2056230.
• Dutta, Sujay, Somak Banerjee, Aaron C. Johnson, and Abhijit Biswas (2022) “Overcoming the Challenge of Low Familiarity: Can A Weakly Familiar Brand Signal Quality with Exceptionally Strong Warranty?” Journal of Business Research, 141: 737-754.
• Jha, Subhash, Sujay Dutta, and Ahmet Koksal (2019) “Effectiveness of Monetary Discounts: Comparing Quantity Scarcity and Time Restriction,” Journal of Consumer Marketing, 36 (7): 901-910.
• Dutta, Sujay, Abhijit Guha, Abhijit Biswas, and Dhruv Grewal (2019) “Can Attempts to Delight Customers with Surprise Gains Boomerang? A Test using Low-price Guarantees,” Journal of the Academy of Marketing Science, 47 (3): 417-437; DOI: https://doi.org/10.1007/s11747-017-0522-0.
• Dutta, Sujay, Attila Yaprak, and Dhruv Grewal (2017) “Fairness Perceptions of Retail Price Increases by Foreign and Domestic Brands: Role of Ethnocentric Beliefs, Profit Stickiness, and Contextual Information,” Journal of Business Research, Vol 75 (June 2017), 37-45; DOI: http://dx.doi.org/10.1016/j.jbusres.2017.02.004.
• Dutta, Sujay and Chris Pullig (2015) “A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014),” Journal of Business Research, 68 (5): 1082-1085; DOI: http://dx.doi.org/10.1016/j.jbusres.2014.10.010.
• Dixit, Ashutosh, Kenneth D. Hall and Sujay Dutta (2014) "Psychological influences on customer willingness to pay and choice in automated retail settings," American Journal of Business, 29 (3/4): 237-260; DOI: http://dx.doi.org/10.1108/AJB-06-2014-0036.
• Krishnan, Balaji C., Sujay Dutta and Subhash Jha (2013) "Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure," Journal of Retailing, 89 (1): 105-113;DOI: http://dx.doi.org/10.1016/j.jretai.2012.11.001.
• Dutta, Sujay (2012) "Vulnerability to Low Price Signals: An Experimental Study of Effectiveness of Genuine and False Signals," Journal of Retailing, 88 (1): 156-167. http://dx.doi.org/DOI:10.1016/j.jretai.2011.08.003.
• Dutta, Sujay, Abhijit Biswas and Dhruv Grewal (2011) "Regret from Post-purchase Discovery of Lower Prices: Do Price Refunds Help?" Journal of Marketing, 75 (November): 124-138; DOI: http://dx.doi.org/10.1509/jm.10.0271.
• Dutta, Sujay and Chris Pullig(2011) "Effectiveness of Corporate Responses to Brand Crises: The Role of Crisis Type," Journal of Business Research, 64 (12): 1281-1287, DOI: http://dx.doi.org/10.1016/j.jbusres.2011.01.013.
• Biswas, Dipayan, Sujay Dutta and Abhijit Biswas (2009) "Individual Effects of Product Quality Signals in the Presence versus Absence of Other Signals: Differential Effects across Brick-and-mortar and Online Settings," Journal of Product and Brand Management, 18 (7): 487-496.
• Yagci, Mehmet, Abhijit Biswas and Sujay Dutta (2009) "The Effects of Comparative Advertising Format on Consumer Responses: The Moderating Effects of Brand Image and Attribute Relevance," Journal of Business Research, 62 (8): 768-774.
• Dutta, Sujay, and Sandeep Bhowmick (2009) "Consumer Responses to Offline and Online Low Price Signals: The Role of Cognitive Elaboration," Journal of Business Research, 62 (6): 629-635.
• Dutta, Sujay, Abhijit Biswas, and Dhruv Grewal (2007) "Low Price Signal Default: An Empirical Investigation of its Consequences," Journal of the Academy of Marketing Science, 35: 76-88.
• Biswas, Abhijit, Sujay Dutta and Chris Pullig (2006) "Low Price Guarantees as Signals of Lowest Price: The Moderating Role of Perceived Price Dispersion," Journal of Retailing, 82 (3): 245-257.
• Dutta, Sujay and Abhijit Biswas (2005) "Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level," Journal of Retailing, 81 (4): 283-291.

Ronald F. Shuman Award for best graduate student paper in Management History, 2001 Academy of Management Conference