Cristina Recchia

Cristina Recchia


Part-Time Faculty in Technology, Information Systems and Analytics


Academic Programs

  • Technology, Information Systems and Analytics (TISA)

Cristina Recchia


Cristina began teaching CRM at Mike Ilitch School of Business, Wayne State University in the Winter of 2019. She has extensive experience as a Sales and Marketing Executive with decades of successful sales, sales management and consulting in Fortune 500 enterprises. She is a courageous, inspirational leader with a proven track record of leveraging high potential resources into high functioning teams that drive incremental growth and customer delight. She has a strong track record in new business development, enterprise sales, global and regional contract negotiations and effective business partnering.

Cristina also does extensive community work in horticulture and animal therapy with young children to aid in the treatment of PTSD and other behavioral  and emotional problems caused by abusive family relationships. She is an MSU Advanced Master Gardener and a Therapy Dogs International Certified Handler 



Ph. D., Industrial Engineering, Wayne State University 

M.B.A. Wayne State University

B.A. Michigan State University



Innovation and Diffusion; SaaS and Agility; Customer Relationship Management; Technology and Inertia; Digital Sales and Consulting; Solution Selling Sales Leadership; New Business and Territory Planning; Managing Complex Sales Cycles; Building Executive Relationships; Pioneering Innovative Directions; Customer Retention/Referrals; Enterprise Technology Sales

Research and teaching interests

The effects of SaaS and Cloud based technologies on business agility and firm performance in SMB

The effects of horticulture and animal therapy on children suffering from PTSD caused by abusive family relationships (empirical research)

I am an MSU Advanced Master Gardener and a Therapy Dog International handler. Quinn (in picture) is a certified therapy dog.

Courses taught by Cristina Recchia

Spring-Summer Term 2024 (current)

Winter Term 2024

Spring-Summer Term 2023

Winter Term 2023

Spring-Summer Term 2022

Winter Term 2022