Cristina Recchia

Part-Time Faculty in Technology, Information Systems and Analytics

Faculty areas of expertise

Innovation and Diffusion; SaaS and Agility; Customer Relationship Management; Technology and Inertia; Digital Sales and Consulting; Solution Selling Sales Leadership; New Business and Territory Planning; Managing Complex Sales Cycles; Building Executive Relationships; Pioneering Innovative Directions; Customer Retention/Referrals; Enterprise Technology Sales

Get in touch

Email
cristinamrecchia@wayne.edu

Get to know Cristina Recchia

Biography

Cristina began teaching CRM at Mike Ilitch School of Business, Wayne State University in the Winter of 2019. She has extensive experience as a Sales and Marketing Executive with decades of successful sales, sales management and consulting in Fortune 500 enterprises. She is a courageous, inspirational leader with a proven track record of leveraging high potential resources into high functioning teams that drive incremental growth and customer delight. She has a strong track record in new business development, enterprise sales, global and regional contract negotiations and effective business partnering.

Cristina also does extensive community work in horticulture and animal therapy with young children to aid in the treatment of PTSD and other behavioral and emotional problems caused by abusive family relationships. She is an MSU Advanced Master Gardener and a Therapy Dogs International Certified Handler

Ph. D., Industrial Engineering, Wayne State University
M.B.A. Wayne State University
B.A. Michigan State University

Innovation and Diffusion; SaaS and Agility; Customer Relationship Management; Technology and Inertia; Digital Sales and Consulting; Solution Selling Sales Leadership; New Business and Territory Planning; Managing Complex Sales Cycles; Building Executive Relationships; Pioneering Innovative Directions; Customer Retention/Referrals; Enterprise Technology Sales

The effects of SaaS and Cloud based technologies on business agility and firm performance in SMB
The effects of horticulture and animal therapy on children suffering from PTSD caused by abusive family relationships (empirical research)
I am an MSU Advanced Master Gardener and a Therapy Dog International handler. Quinn (in picture) is a certified therapy dog.