Part-time Faculty in Entrepreneurship
Siobhan Gregory is an industrial designer and applied anthropologist.
Her research focuses on the progress of a more human-centered design practice. In the business sector, she draws from anthropological theory and methods to help organizations form deep and meaningful connections with their customers through culturally informed product development, service innovations, and brand direction.
Siobhan got her start as an automotive designer for General Motors working in many capacities including: portfolio strategy, brand archetype and strategy, in advanced pre-production and production studios. She then made a career change to become lead footwear designer for the Keds Corporation where, with a strong sense of Keds as an American cultural icon, she helped bring style and relevancy back to this heritage American brand.
Siobhan now works on a wide variety of design research projects for corporations and non-profit organizations. She joined the Art and Art History faculty of Wayne State University in 2012.
- Bachelors of Industrial Design (BID), Pratt Institute
- M.F.A. in Industrial Design, University of Illinois at Chicago
- M.A. in Anthropology, Wayne State University
Research and teaching interests
Social design / design for the social sector; land use; design as a form of civic engagement; the analysis of language, material form, and space in design and urban planning discourses.
Courses taught by Siobhan Gregory
Winter Term 2024 (current)
- ADN5200 - Ethnographic Research Methods for Designers
- AIA5997 - Senior Seminar
- AID5300 - Advanced Studio/Product