Laura McGowan Fry

Part-Time Faculty in Marketing

Get in touch

Email
laura.mcgowan@wayne.edu

Get to know Laura McGowan Fry

Biography

Laura has a particular interest in research in the automotive industry, financial services, and packaged goods.

Teaching
Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship
Research
User experience research, focus group design and moderation, ethnographic research.