![Laura McGowan Fry](https://people.wayne.edu/profile/ak4930/1417/web_directory_headshot_-_laura_mcgowan_fry.jpg)
Laura McGowan Fry
Title
Part-Time Faculty in Marketing
Academic Programs
- Marketing
Laura McGowan Fry
Biography
Laura has a particular interest in research in the automotive industry, financial services, and packaged goods.
Research and teaching interests
Teaching
Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship
Research
User experience research, focus group design and moderation, ethnographic research.