Laura McGowan Fry

Title

Part-Time Faculty in Marketing

Email

laura.mcgowan@wayne.edu

Academic Programs

• Marketing

Laura McGowan Fry

Biography

 Laura has a particular interest in research in the automotive industry, financial services, and packaged goods.

Research and teaching interests

Teaching

Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship

Research

User experience research, focus group design and moderation, ethnographic research.