Laura McGowan Fry
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Get to know Laura McGowan Fry
Biography
Laura is a seasoned customer insight and user experience professional with over 25 years of expertise in strategic planning focusing on digital communications, public relations, market research, and analytics. She has a broad background across multiple industries, including automotive, entertainment, financial services, insurance, healthcare, hospitality, retail, and telecommunications.
Laura’s specialties encompass strategic planning, marketing research and insights (particularly in the digital sphere), marketing communications, branding, training and development, and public speaking. Alongside her corporate experience, Laura has a rich academic background, having held adjunct and tenure-track marketing and communications positions.
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Teaching
Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship
Research
User experience research, focus group design and moderation, ethnographic research.