Laura McGowan Fry
Title
Part-Time Faculty in Marketing
Academic Programs
- Marketing
Laura McGowan Fry
Biography
Laura has a particular interest in research in the automotive industry, financial services, and packaged goods.
Research and teaching interests
Teaching
Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship
Research
User experience research, focus group design and moderation, ethnographic research.