Laura McGowan Fry

Laura is a seasoned customer insight and user experience professional with over 25 years of expertise in strategic planning focusing on digital communications, public relations, market research, and analytics. She has a broad background across multiple industries, including automotive, entertainment, financial services, insurance, healthcare, hospitality, retail, and telecommunications.

Laura’s specialties encompass strategic planning, marketing research and insights (particularly in the digital sphere), marketing communications, branding, training and development, and public speaking. Alongside her corporate experience, Laura has a rich academic background, having held adjunct and tenure-track marketing and communications positions.