Laura McGowan Fry
Part-Time Faculty in Marketing
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Get to know Laura McGowan Fry
Biography
Laura has a particular interest in research in the automotive industry, financial services, and packaged goods.
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Teaching
Advertising, Business Communications, Consumer Behavior, Consumer & Industrial Buying Behavior, Marketing, Public Relations, Strategic Marketing Management, Organizational Behavior, Social Entrepreneurship
Research
User experience research, focus group design and moderation, ethnographic research.