David Williams
Emeritus Associate Professor of Marketing
Faculty areas of expertise
Marketing research, Consumer behavior, Marketing strategy
Get in touch
Phone
313-577-4842Get to know David Williams
Biography
Williams is a member of the American Marketing Association, Association for Business Communication and Society for Technical Communication.
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- Ph.D., Wayne State University, 1980
- MA, Wayne State University, 1976
- BA, University of Wisconsin
Marketing research, Consumer behavior, Marketing strategy
Research
- Internet Marketing and Web-Site Design
- Measure Customer Perceptions of Service Quality
- Persuasive Communication Strategies in Direct Marketing
Teaching
- Marketing Research
- Electronic Marketing
- Consumer Behavior
- Principles of Marketing