David Williams
Title
Emeritus Associate Professor of Marketing
Phone
313-577-4842
David Williams
Academic Programs
- Marketing
Expertise
Marketing research, Consumer behavior, Marketing strategy
Education
- Ph.D., Wayne State University, 1980
- MA, Wayne State University, 1976
- BA, University of Wisconsin
Research and teaching interests
Research
- Internet Marketing and Web-Site Design
- Measure Customer Perceptions of Service Quality
- Persuasive Communication Strategies in Direct Marketing
Teaching
- Marketing Research
- Electronic Marketing
- Consumer Behavior
- Principles of Marketing
Biography
Williams is a member of the American Marketing Association, Association for Business Communication and Society for Technical Communication.
