Attila Yaprak

Attila Yaprak


Professor of Marketing and International Business
Board of Visitors Fellow
Ph.D. Program Director






Mike Ilitch School of Business
2771 Woodward Avenue
Room 267
Detroit, MI 48201

Attila Yaprak

Academic Programs

  • Marketing


International business issues, U.S.-China and U.S.-India trade and investment problems/prospects, U.S. trade problems/prospects with Japan and/or Europe, U.S.-Canada trade issues, Strategic alliances in the auto industry, Impact of globalization on business and labor, U.S.-Latin America issues, U.S.-Middle East issues 

Research and teaching interests


  • Cross-national consumer behavior
  • International strategic alliances
  • International marketing strategy
  • Marketing in emerging economies
  • Marketing research


  • International Business
  • International Marketing
  • Marketing Theory
  • Marketing Strategy


  • Ph.D., Georgia State University, 1978
  • M.B.A., Indiana University, 1973
  • B.S., Indiana University, 1971



Yaprak has been a professor of marketing at Wayne State University for 30 years. He is a member of the Academy of International Business, American Marketing Association and Academy of Marketing Science.



  • S. T. Cavusgil, G. Knight, J. S. Riesenberger, and A. Yaprak (2009) Conducting Market Research for International Business (Business Expert Press), 122 pps. [A condensed text on global market research]


  • A. Yaprak (2011), "Market Entry Barriers in China: A Commentary Essay", Journal of Business Research, in press.
  • A. Yaprak, S. Xu and E. Cavusgil (2011) "Effective Global Strategy Implementation: Structural and Process Choices Facilitating Global Integration and Coordination," Management International Review, 51, 2, 179-199.
  • H. Cannon and A. Yaprak (2011) "Toward a Theory of Cross-National Segmentation," International Marketing Review, 28, 3, 229-243.
  • A. Yaprak (2011), "Dynamic Learning and Strategic Alliances: A Commentary Essay," Journal of Business Research, 64, 1128-1130. 
  • A. Yaprak and B. Karademir (2011), "Emerging Market Multinationals' Role in Developed Country Multinationals' Regional Expansion: A Critical Review of the Literature and Turkish Company Examples," Journal of World Business, 46, 438-446.
  • A. Kirca and A. Yaprak (2010) "The Use of Meta-Analysis in International Business Research: Its Current Status And Suggestions for Better Practice," International Business Review, 12, 5,581-599.
  • A. Yaprak and B. Karademir (2010), "The Internationalization of Emerging Market Business Groups: An Integrated Literature Review," International Marketing Review, 27, 2,245-262.