Attila Yaprak

• Ph.D., Georgia State University, 1978
• M.B.A., Indiana University, 1973
• B.S., Indiana University, 1971

Cross-cultural consumer behavior issues; marketing in emerging markets; strategy and structure in internationalizing firms; international business theory; marketing theory; and marketing strategy questions

Research

• Cross-national consumer behavior
• International strategic alliances
• International marketing strategy
• Marketing in emerging economies
• Marketing research

Teaching

• International Business
• International Marketing
• Marketing Theory
• Marketing Strategy

Books

• M. Demirbag and A. Yaprak (2015), Handbook of Emerging Market Multinational Corporations (Edward Elgar Publishing, Ltd), 283 pps. [a collection of research contributions on EMMNCs]
• S. T. Cavusgil, G. Knight, J. S. Riesenberger, and A. Yaprak (2009), Conducting Market Research for International Business (Business Expert Press), 122 pps. [Condensed book on global market research]

Recent Article Publications

• A. Alipour and A. Yaprak (2022), “Indulgence and Risk-taking Behavior of Firms: Direct and Interactive Influences”, Journal of International Management, 28, 2 (June), 100945.
• M. Prince, A. Yaprak, M. Cleveland, M. Davies, A. Josiassen, A. Nechtelberger, D. Paliwahadana, W. Renner, S. C. Supekova, and S. Von Wallpach (2020), “The Psychology of Consumer Ethnocentrism and Cosmopolitanism: A Five-Country Study of Values, Moral Foundations, Gender Identities, and Consumer Orientations”, International Marketing Review, 37, 6, 1013-1049.
• A. Yaprak and M. Prince (2019), “Consumer Moral Reasoning and Moral Action: Theoretical Domains and Empirical Findings”, Journal of Consumer Marketing, 36 (3), 429-438.
• N. Papadopoulos, M. Cleveland, B. Bartkowski, and A. Yaprak (2018), “Of Countries, Places, and Brand/Product Place Associations: An Inventory of Dispositions and Issues Relating to Place Image and its Effects”, Journal of Product and Brand Management, 27, 7, 735-753.
• A. Yaprak, M. Demirbag, and G. Wood (2018), “Post-Acquisition Strategies of Emerging Market Internationalizing Enterprises: the State of the Art in Research and Future Research Directions”, Journal of Business Research, 93, 90-97.
• A. Yaprak, T. Yosun, and D. Cetindamar (2018), “Firm-Specific and Country-Specific Advantages as Drivers of Emerging Market Firms’ Internationalization: Evidence from Turkey”, International Business Review, 27, 1, 198-207.
• S. Dutta, A. Yaprak, and D. Grewal (2017), “Fairness Perceptions of Retail Price Increases by Foreign and Domestic Brands: the Roles of Ethnocentric Beliefs, Profit Stickiness, and Contextual Information”, Journal of Business Research, 75, 37-45.
• N. Naseem, S. Verma, and A. Yaprak (2015), “Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands”, Advances in International Marketing, 25, 255-288.
• A. Yaprak, B. Tasoluk, and C. Kocas (2015), “Market Orientation, Managerial Perceptions, and Corporate Culture in an Emerging Market: Evidence from Turkey”, International Business Review, 24, 443-456.
• W. Pollitte, J. Miller, and A. Yaprak (2015) “Returns to US Firms from Strategic Alliances in China: A Knowledge-based View”, Journal of World Business, 50, 1, 144-148.

Published Recent Conference Proceedings

• I. Yoruk and A. Yaprak (2022) “Made in China? Drop That!”, AMA Winter Academic Conference (electronic archive).
• I. Yoruk and A. Yaprak (2021), “Consequences of Unethical Firm Behavior: How do Consumers Evaluate Brands that Behave Unethically?”, AMA Summer Academic Conference (electronic archive).
• L. Yu, A. Mannem, and A. Yaprak (2021), “Trust, Satisfaction, Loyalty and Intentions in the Sharing Economy: Research Propositions”, AMA Summer Academic Conference (electronic archive).
• N. Naseem and A. Yaprak (2021), “Relational Justice and Optimal Compensation in Service Recovery: Does Failure Severity Matter?”, AMA Summer Academic Conference (electronic archive).
• I Yoruk and A. Yaprak (2021), “The Morality of Globalization”, AIB Annual Conference (electronic archive).
• A. Mannem, L. Yu, and A. Yaprak (2021), “Middle Consumers in China and India: Characteristics, Clusters, and Implications”, AIB Annual Conference (electronic archive).
• C. Pinho, A. Yaprak and M. Pinho (2021), “The Dynamic Role of Adaptive Capabilities: How Emerging Market MNEs’ Responses to Turbulent Environments”, AIB annual conference (electronic archive).
• A. Mannem, L. Yu, and A. Yaprak (2021), “Affective States, Cognition, Message Appeals, Country-of-Origin and Quality Perceptions: Research Propositions”, AMA Winter Academic Conference (electronic archive).
• D. Bourdin, G. Halkias, and A. Yaprak (2020), “Examining the Interaction Effects between COI and the Nature of Brands: Evidence from Austria and the US”, European Markeitng Academy (EMAC) Annual Conference, Proceedings (electronic archive).
• L. Yu, A Mannem, and A. Yaprak (2020), “Personal Values, Identity, and Consumption Orientations: Research Propositions”, AMA Summer Academic Conference, Proceedings (electronic archive).
• N. Naseem, S. Dutta, and A. Yaprak (2020), “Retail Service Recovery: Is More Better?” World Marketing Congress, Academy of Marketing Science, Proceedings (electronic archive).
• I Yoruk, A. Bhattacharyya, and A. Yaprak (2020), “Does the COI Information Influence Global, Foreign, and Local Consumer Culture Positioning? Evidence from China’s COO in the US”, Annual Conference of the Academy of International Business, Proceedings (electronic archive).
• D. Bourdin, G. Halkias, and A. Yaprak (2020), “The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework”, AMA Global SIG conferenence, Proceedings (electronic archive).

• Chair of the panel on Teaching Innovations in International Business, AIB National Conference (2022)
• AIB South Asia Workshop, “Teaching International Marketing” (2021)
• DAN Distinguished Lecture Speaker, “Global Consumer Culture Theory: Evolution, Current Status, and Prospects” Wesern University (Canada) (2020)
• Keynote Speaker, European International Business Association Conference Pedagogy Workshop, University of Leeds (the United Kingdom) (2019)
• University of Essex, “Theory Construction in International Business” (2019)

• Distinguished PhD Graduate, Georgia State University’s Robinson College of Business (2022). Delivered the Keynote Adress at the Symposium on Responsible Global Business.
  
• Outstanding Reviewer Award (2022), Member of Editorial Review Board, Journal of International Business Studies.
  
• Member, the AIB President’s Council on Expenditures and Initiatives (2022).
  Member, Board of Advisors, Academy of International Business Norteast Regional Chapter (2021-2024). Chair, Doctoral Students’ Consortium, AIB Northeast Regional Chapter (2021 and 2022).
• Co-Editor, Special Issue of the AIB Insights on International Marketing (2022).
• AIB Historian (2021 to 2023): Appointed to lead the AIB’s History Committee to chronicle the AIB’s history, identity, and sense of direction via sub-committees on IB thought, IB Teaching Innovations, and Chapters and SIGs.
• Nominated for the 2019 Hans B. Thorelli Award at the Journal of International Marketing (one of five selected) for 2002 article that appeared in that journal. This Award recognizes the article that has made the greatest contribution to international marketing theory and practice during the lifetime of the journal.
• Listed as one of the 30 most prolific contributors to international marketing knowledge among 2,333 authors who published 1,722 articles in the top six international business journals during a 20-year period (1995-2005). The rankings appeared in Advances in Global Marketing: A Research Anthology, pps. 3-33 (Springer, 2018).
• Inspiring Teacher of the Year Award (2017), annual award given to one Ilitch School professor based on an alumni survey.
• Board of Visitors Faculty Fellow, Wayne State University (2010 – 2013).
• Turkish Academy of Sciences Visiting Scholar, Sabanci University (2009) [Sabbatical]
• Listed as one of the top 20 (out of 387) authors who have published in the Journal of International Marketing during a 12-year period (1996-2006) in a study of the most prolific authors in leading international business journals (List published in the Asia-Pacific Journal of Management, 2008, 25, pps.,189-207).
• The Academy of Marketing Science Outstanding Marketing Professor Award (2007) (given to only three or four marketing professors from among the Academy’s membership every year).
• Co-authored article published in 1987 selected as one of five finalists for the 1997 Journal of International Business Studies Decade Award (this award recognizes the most influential paper published in the Journal of International Business Studies ten years prior to that year).