Irem Yoruk

Irem Yoruk


Ph.D. Student / Graduate Assistant





Mike Ilitch School of Business
2771 Woodward Avenue
Room 450
Detroit, MI 48201


Irem Yoruk

Academic Programs

  • Marketing

Research and teaching interests

Consumer Behavior

Consumer Psychology

International Marketing


B.A. in Economics, Wellesley College, 2012
M.S. in Marketing, Sabanci Univeristy, 2015


Irem Yoruk is a Ph.D. student in the marketing program at Wayne State University, pursuing research in the fields of international marketing strategy, consumer behavior and consumer psychology. Born and raised in Turkey, Irem graduated from Wellesley College in 2012 with a bachelor's degree in economics and from Sabanci University in 2015 with a master's degree in marketing. She has experience working as a marketing professional with a range of companies from start-ups to global giants, including Shell, The World Bank, Endeavor, 8digits, Startup Kitchen, and BiTaksi.

Irem hopes to gain deeper understanding of consumer pyschology and conduct research in the quickly changing international arena, comparing cultural and global movements that impact consumer thought and behavior. Irem lives in Ypsilanti, Michigan. She dances semi-professionally; enjoys traveling to different countries, making art and attending Red Wings games when she can.