Irem Yoruk

Irem Yoruk

Title

Ph.D. Student / Graduate Assistant

Phone

313-657-8635

Email

gk4179@wayne.edu

Office

Mike Ilitch School of Business
2771 Woodward Avenue
Room 450
Detroit, MI 48201

Website

https://about.me/iremyoruk

Irem Yoruk

Academic Programs

  • Marketing

Research and teaching interests

Research:

  • Global Branding
  • International Marketing
  • Cross-cultural Consumer Behavior
  • Corporate Social Sustainability
  • Green and Ethical Business Practices

Teaching: 

  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior

Education

B.A. in Economics, Wellesley College, 2012
M.S. in Marketing, Sabanci Univeristy, 2015

Biography

Irem Yoruk is a Ph.D. student in the marketing program at Wayne State University, pursuing research in the fields of international marketing strategy, consumer behavior and consumer psychology. Born and raised in Turkey, Irem graduated from Wellesley College in 2012 with a bachelor's degree in economics and from Sabanci University in 2015 with a master's degree in marketing. She has experience working as a marketing professional with a range of companies from start-ups to global giants, including Shell, The World Bank, Endeavor, 8digits, Startup Kitchen, and BiTaksi.

Irem hopes to gain deeper understanding of consumer pyschology and conduct research in the quickly changing international arena, comparing cultural and global movements that impact consumer thought and behavior. Irem lives in Ypsilanti, Michigan. She dances semi-professionally; enjoys traveling to different countries, making art and attending Red Wings games when she can.

Presentations

Yoruk I., Yaprak A. (2021). Consequences of Unethical Firm Behavior: How do consumers evaluate local brands and global brands that behave unethically. American Marketing Association (AMA) Summer Academic Conference.

Yoruk I., Yaprak A. (2021). Morality of Globalization. Academy of International Business (AIB) Summer Conference.

Yoruk I., Bhattacharyya A., Yaprak A. (2020). Does the Country of Origin Information Influence Global, Foreign, and Local Consumer Culture Positioning? Evidence from China’s COO in the United States. Academy of International Business (AIB) Summer Conference.

Yoruk I., Tangari A. (2019). When Ignorance is Bliss: The effect of multiple third-party environmental labels on ethical consumer behavior. American Marketing Association (AMA) Summer Academic Conference.

Yoruk I., Bhattacharyya A., Yaprak A. (2019). Re-visiting the Perceived Brand Globalness and Perceived Local Iconness Paradox: Current State of Knowledge and Changing Dynamics across Nations. Academy of International Business (AIB) Summer Conference. Copenhagen, Denmark.