Ph.D. Student/Graduate Student (ABD)
Mike Ilitch School of Business
2771 Woodward Avenue
Detroit, MI 48201
Research and teaching interests
- Consumer Behavior and Psychology
- Cross-national Consumer Behavior
- Online Marketing
- Price Promotion
- Marketing Research
- Principles of Marketing
M.S., Louisiana State University, 2011
B.E., RTM Nagpur University, India, 2010
After working as a marketing professional for close to 5 years, Ayan decided to come back to school to pursue his dream of having a career in academia. As a professional, he worked with clients globally; a responsibility that required him to travel extensively.
Ayan now wishes to use this experience to get a deeper and better understanding of consumer behavior and consumer psychology. He is currently pursuing research in the area of price promotion. He is working on the effects of certain semantic cues on consumer perceptions of price promotions for which he developed interest for during the course of his PhD journey through exposure to stellar literature on the topic.
Ayan lives in Ypsilanti, MI with his wife. He follows college football, supporting the LSU Tigers (Geaux Tigers!!!). He is a voracious reader, and a big movie buff. He also loves to travel in his spare time.
- Yoruk I, Bhatacharyya A, and Yaprak A, “Re-visiting the Perceived Brand Globalness and Perceived Local Iconness Paradox: Current State of Knowledge and Changing Dynamics Across Nations”, Academy of International Business, Copenhagen, June 2019.
- Yoruk I, Bhatacharyya A, and Yaprak A, “Does the Coutnry of Origin Information Influence Global, Foreign, and Local Consumer Culture Positioning? Evidence from China's COO in the United States”, Academy of International Business, June 2020.
- Thomas C. Rumble University Graduate Fellowship, 2020-2021