Aaron Johnson

Aaron Johnson


Ph.D. student, marketing





Aaron Johnson

Academic Programs

  • Marketing

Research and teaching interests

  • Customer Relationship Management
  • Affiliate Marketing


  •  M.B.A, Utah Valley University - 2013
  • Bachelor of Science, Economics, Brigham Young University - 2008


Johnson has eight years of professional industry experience in B2B sales, affiliate marketing and customer relationship management. These positions were held at various companies from a large national bank to a small business consulting firm.  


Journal publications

Huff, S. C., & Johnson, A. C. (2014). Clicking through overload: When choice overload can actually increase choice. Journal of Direct, Data and Digital Marketing Practice, 16(1), 24-35.

Conference publications

Tangari, A., Johnson, A., Burton, S. (2016). Perceived Health and Satiation Related Claims in Advertisements: Neutralizing Negative Associations from Health Claims. American Marketing Association, Atlanta, Georgia.

Johnson, A., Banerjee, S., & Dutta, S. (2016). Unfamiliar Brands and Exaggerated Warranty: Is it a Recipe for Success? Academy of Marketing Science, Orlando, Florida.

Banerjee, S., Johnson, A., Koksal, A., & Yaprak, A. (2016). Scale Integrity: An Evaluation of Four Individualism Scales in International Business. Association of International Business, New Orleans, Louisiana.

Johnson, A., Banerjee, S., & Dutta, S. (2015). Overcoming the Barrier of Unfamiliarity: Can Unfamiliar Brands Signal Product Quality with Warranty? Society for Marketing Advances, San Antonio, Texas.

Cannon, H. M., Cannon, J. N., Koksal, A., & Johnson, A. (2014). Customer Transaction Costs and Marketing Simulations: Modeling a New Relationship Marketing Approach. Association for Business Simulation and Experiential Learning, Orlando, Florida.

150 years in the heart of Detroit