WWJ-AM: Jeffrey Stoltman on Corona beer, coronavirus confusion

Numerous outlets reported that Google searches spiked for the phrase "Corona beer virus," after news circulated about the deadly coronavirus that could be spiraling across the globe from China to the United States. Coronavirus. Corona beer. Two very different things. WWJ Newsradio talked to Wayne State University Marketing Professor Jeffrey Stoltman about whether the possible confusion between the name of the beer and the virus should spur the beer to rebrand. Stoltman said no. "I think that's the consensus among public relations and marketing professionals on chat boards, etc. It's at this point a case of mistaken identity, if you want to label it as such. I think the concern comes out of our new world here where everything can be found at the touch of your fingertips on your mobile device. Apparently, there's a very large number of people in a very populated country -- India -- that sort of started the ball rolling on this and then individuals such as yourself who kind of wondered the same thing .But so far, other than Google searches, there's no indication of damage to the brand, and quite frankly, I, and a number of others don't think there will be."

He added Corona beer is monitoring the virus situation closely, but is most likely "not going to try to capitalize on it."

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