WSU marketing professor named to editorial board of top journal
Professor Abhijit (Abe) Biswas has been named to the editorial review board of the Journal of Marketing, the leading scholarly publication in the marketing discipline.
Biswas, who joined the Wayne State faculty in 2004, is the Kmart Endowed Chair and professor of marketing in the School of Business Administration. His teaching interests include marketing management and research, consumer behavior and marketing theory, to name a few. His research focuses on consumer perceptions, consumer decision making, pricing and more, and he has published many recent journal articles.
Please see Professor Biswas’ faculty profile for more.