New course on entrepreneurial growth strategies being offered for fall 2021
The Mike Ilitch School of Business will be offering an exciting new course for the fall 2021 semester. After the Launch: Survival and Growth Strategies for Existing Businesses (EI 5900/7800, MGT 7700) is a project-based course that will examine what is happening after the launch of a new product or service and explore what that means for both startups and established companies. Students will work with existing ventures to develop and apply their knowledge of markets, funding and innovation while working in teams to learn what it takes to create business value.
For the fall 2021 semester, this 11-week course will be offered virtually on Thursdays at 6 p.m. The course is cross-listed as EI 5900/7800 and MGT 7700. This course will be open to both undergraduate (5000-level) and graduate (7000-level) students.
The class will be taught by Michael Kloc, entrepreneur in residence for Spartan Innovations and Ann Arbor SPARK, president of Forest Harbor Ventures. Kloc has led organizational teams involving marketing, sales, R&D, and manufacturing. He has experience with tech and consumer product businesses and has been charged with fundraising, market research and creating organizational structure. Kloc is a mentor at University of Michigan’s Ross School of Business, guiding student-led teams in startup business and marketing plan creation. He earned his B.A. from the University of Michigan and his M.B.A. from Wayne State.
For more information about this course or other entrepreneurship and innovation programs at the Ilitch School, contact the Graduate Programs Office at gradbusiness@wayne.edu or reach out to Director of Entrepreneurship and Innovation Programs Jeff Stoltman at jeffstoltman@wayne.edu.
