LCE will rebound from loss of Cadillac account, observers say

Losing another major General Motors Co. account will hurt, but it isn't the death knell for Detroit-based advertising agency Lowe Campbell Ewald (LCE), marketing observers are saying. Cadillac last week said it will shift its marketing from New York City-based Interpublic Group of Cos. -- one of the world's four major advertising holding companies and parent of Lowe Campbell Ewald -- to Paris-based Publicis Groupe SA, one of the other mega ad conglomerates. Said Jeff Stoltman, a marketing professor at Wayne State University: "The key for LCE will be their collective resiliency, their resolve and ability to bring on new clients, and most importantly, their ability to hold onto and motivate the people who are the creative engine that drives any agency."

Crain's Detroit Business


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