Industry leaders share their expertise with WSU sport and entertainment management students

Throughout the academic year, students at Wayne State University’s Mike Ilitch School of Business are exposed to a wide variety of perspectives from both the school’s own first-class faculty and experts from within the industries in which our students want to build their careers. Our new graduate course in sport and entertainment marketing communications (SEM 7110) is no exception.

Taking advantage of the Ilitch School’s unique location in the heart of the District Detroit and our strong relationships within the Southeast Michigan sport and entertainment management community, SEM 7110 will bring in a number of guest speakers throughout the semester to share their own personal stories and insights with our M.B.A. students.

The first guest speaker of the semester was Paula Buckhaulter, assistant director of championships marketing for the NCAA. Buckhaulter shared stories form her nearly two decades of experience planning and managing collegiate championship events.

Other guest speakers will represent amateur, collegiate and professional sports organizations and cover topics ranging from corporate partnerships to venue security.

Taught by industry veteran Lauren Clayborne, the course explores the role of sport and entertainment marketing in the attraction and retention of customers and emphasizes branding and the linkages across marketing communications. Topical areas of the course include advertising, sponsorship, public relations, direct marketing, social media, sales promotion and other niche categories.

Aside from her role as a faculty member in the Mike Ilitch School of Business, Clayborne provides counsel, planning and execution services for philanthropy efforts to current and former professional athletes through her role with Detroit Women in Sport and Events (WISE).

Clayborne has over 15 years of corporate partnerships, brand development and corporate responsibility experience with the Detroit Lions, Detroit Pistons, Michigan State University Athletics, the Lansing Entertainment and Public Facilities Authority and General Motors. 

For more information on the class or the sport and entertainment management M.B.A. concentration, visit the Sport and Entertainment Management website.

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