Ilitch School to partner on $1M “Learn, Play, Score” initiative

The Mike Ilitch School of Business is proud to be a partner on “Learn, Play, Score,” a $1 million commitment by the Detroit Red Wings, Detroit Red Wings Foundation, NHL and NHLPA to cultivate hockey and youth development in the city of Detroit.

Through community partnerships with the Boys & Girls Clubs of Southeastern Michigan, Detroit Parks & Recreation, Detroit Public Schools Community District (DPSCD), EverFi and the Mike Ilitch School of Business at Wayne State University, over 30,000 youth in the city of Detroit will experience the sport of hockey through a distinctive array of events and engagements over the next two years. In addition to support from Landmark partner Chevrolet, the Red Wings are working with several metro Detroit and national organizations to coordinate on the exclusive programming, curriculum and operation of the program.

To ensure each program element meets and exceeds goals, Prof. Scott Tainsky, director of sport and entertainment management at Wayne State University’s Mike Ilitch School of Business, and colleagues Kate Rougeau from Oakland University and Dae Hee Kwak from the University of Michigan will provide independent data reporting and analysis support.

Full details on "Learn, Play, Score" can be found on the Detroit Red Wings website.

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