Ford Motor Company futurist Sheryl Connelly coming to WSU to share insights about global consumer trends

Identifying market trends is a high-risk, high-value proposition and, as Ford Motor Company’s corporate futurist, Sheryl Connelly has been successfully tracking consumer behavior for a decade. On Thursday, April 16, from 4:30-6 p.m., Connelly will be at Wayne State University to share her insights and experiences about predicting consumer preferences.

Her presentation, titled "How to think like a futurist," examines what it’s like exploring consumer trends on a global scale and will include an audience Q & A.  Connelly was invited to campus by the invitation of the School of Business’ Information Technology Organization, but the event is open to all WSU students, faculty, staff and alumni.

"How to think like a futurist" will be held in the Spencer M. Partrich Law School Auditorium and include a light reception immediately following Connelly’s presentation.  This event is free, but registration is required. Reserve your spot today at

About Sheryl Connelly

For more than a decade, Connelly has been responsible for identifying global trends that feed into functions across Ford, including design, product development and corporate strategy. Recognizing her keen business acumen, Fast Company magazine named her the 24th Most Creative Person in Business in 2013. Eager to share her knowledge, particularly with students, Connelly has been a guest lecturer at the Massachusetts Institute of Technology, University of Michigan and Wharton School of Business.  Additionally, she is featured speaker at TED Global.

Continually sought after for her insights about tracking shifts and trends on a variety of topics in order to predict consumer preferences, she has been profiled in The Atlantic, Forbes and Delta’s Sky magazine.  Prior to working at Ford, she practiced law. In addition to her J.D., she holds an M.B.A. and a bachelor’s degree in finance. She also has taught design research at the College for Creative Studies in Detroit.

View all news stories