Faculty Spotlight: Cassandra Davis

The Mike Ilitch School of Business welcomed Cassandra Davis, assistant professor of marketing, to the faculty in the fall semester.

Davis earned her Ph.D. in marketing at the University of Arkansas and worked previously at the Jon M. Huntsman School of Business at Utah State University.

Her research focuses primarily on consumer well-being, negative social identity, food decision making, social identity, digital marketing and health literacy, vice consumption, emotions and choice.

“In general I would suggest that my work falls under the umbrella of consumer well-being,” she says. “However, my interests often lie in understanding how negative or stigmatized identities, products and interventions affect consumers, firms and public policy makers.”

“In this sense, I believe that my research interests are intersectional in nature and broad in scope,” she added.

As a newcomer to Wayne State, she said the academic environment is an encouraging one.

“Wayne State offers me the opportunity to participate in a diverse and dynamic educational environment that values my contribution as a scholar, an educator and a colleague,” she said. “Along similar lines, I offer Wayne State my efforts to be an enthusiastic and productive scholar, educator and colleague.”

Outside of her work, she enjoys reading, traveling, and spending time with friends and family.

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