Detroit Free Press: Marick Masters on Ford's biggest stock increase since 2011

Ford Motor Co. saw its stock price jump 9.9 percent Thursday, the day after issuing its third-quarter earnings report. Early in the day, the stock saw the biggest single-day percentage gain since August 2011, according to Marketwatch. The per-share price was listed at $8.99 at 4:07 p.m. EDT. The one-day gain hardly erases years of suffering for the stock. It has spent much of the last two weeks at a nine-year low, dipping as low as $8.19, under the $8.89 closing on Sept. 1, 2009. "The market reflects a combination of hard-core financial fundamentals and confidence in leadership. Ford's top management reassured the market that it is staying on top of matters and has working to ensure the company's future viability," said Marick Masters, business professor at Wayne State University. "The devil is in the detail and execution. Ford may be delivering the message that Eisenhower once conveyed: Plans don't matter as much as planning. The key is knowing your business and where you want to go."

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